Birla Sun Life Mutual Fund started their mutual fund on 23/12/1994 and its managing total assets of ₹2,24,938 Cr. Its ranked at 4 as per total assets at end of 30th Sep 2017.

Aditya Birla Sun Life Mutual Funds is one of the best and biggest asset management companies in India.
It has a strong presence across the financial industry and has more than 16,000 employees working
under it.
They have four main visions that they aspire to achieve. The first being a leader in the mutual fund
industry, rather than just being another competitor. The second is to be a role model by being the best
in whatever they do. The third is to be a broad-based player to meet all the needs of their customers
and the last is to become an integrated player to garner a competitive edge in the market.
Aditya Birla Sun Life Mutual Fund offers various mutual fund schemes across various categories and sub-
categories. An investor can choose the particular fund he/she wants to invest in based on their financial
goals.

Aditya Birla Sun Life Mutual Fund

Invests in stocks as per Contrarian investment strategy

Contra funds follow Contrarian strategy which means investing in stocks in contrast to the prevailing sentiment. Minimum investment in equity is 65%.

The scheme seeks to generate long term growth of capital and current income, through a portfolio investing in equity, debt and money market securities. The secondary objective is income generation and distribution of dividend.