Max Financial Services

Max Financial Services Limited (MFSL), part of the $5 billion Max Group, serves as the primary holding company for Max Life Insurance Company Limited (Max Life). The company's core vision is to become the most admired financial firm by safeguarding and improving the financial well-being of its customers for a secure tomorrow. It fosters a culture of 'Sevabhav,' emphasizing service and helpfulness, ensuring that its actions create a positive impact on society and differentiate it from competitors. Through Max Life, it provides a wide range of protection and long-term savings life insurance products via multiple channels, including agencies and third-party partners. Its strategic joint venture with Axis Bank Limited significantly boosts its distribution network, strengthening its overall position and reach in the market. As of March 2024, the company's assets under management (AUM) surpassed ₹1.5 lakh crore, marking a significant 23% growth from the previous year.;