Cello World

Founded in 1962, Cello has evolved into one of India's most diversified consumer houseware and appliances companies, becoming a trusted household name across generations. The company's vision is to be India's most preferred consumer houseware brand, consistently offering high-quality products at affordable prices. Its progress is fueled by the collective growth of its people, with the mission to become one of the most preferred consumer houseware brands in India. The company's product lines span across various price points, age groups, and usage scenarios, which gives it unmatched market penetration. Aided by 14 state-of-the-art manufacturing units and a customer-first approach, the company has built scale, resilience, and relevance in the market. In the last financial year, Cello introduced over 2,500 new SKUs, reinforcing its leadership position across its core and emerging segments.;