Cholamandalam Invest

Cholamandalam Investment and Finance Company Limited, established in 1978, is the financial services arm of the large and diversified Murugappa Group. Its core vision is to 'Enable Customers to Enter a Better Life,' serving as a guiding principle for all its business activities and operations. The company's mission is to empower individuals and enterprises in underserved areas, especially in Tier-III to Tier-VI towns, by providing them with accessible credit. Originally an equipment financing company, Chola has expanded to offer a wide range of services including vehicle finance, home loans, and SME loans. A key part of its strategy is being 'Customer First,' which involves a shift from being product-focused to becoming more customer-centric. With an extensive network of 1,613 branches and a strong workforce of over 64,900 people, the company has a significant pan-India presence.;