Avenue Supermarts

Avenue Supermarts Limited operates the DMart supermarket chain, conceived by value investor Mr. Radhakishan Damani to focus on the value retail grocery segment. The company's vision is to continuously investigate, identify and make available new products and categories for the customer's everyday use at the best value. Its core mission is to be the lowest-priced retailer in its area of operation, fulfilling customers' needs by providing quality products at great value. The company follows a cluster-based expansion approach, focusing on deepening its penetration in areas where it is already present before expanding to newer regions. This business model thrives on the principle of 'doing more with less', focusing on bulk procurement and movement of goods to create value for shoppers. In fiscal year 2024-25, the company marked steady progress by adding 50 new stores, bringing its total nationwide count to 415 stores.;