How do you purchase stocks?

Mostly through brokers, right?

What if I say there is another way to purchase stocks that it does not involve brokers and thereby saves on the cost to invest in a particular organization. Yes, there exists an option and it is known as Direct Stock Purchase Plan (DSPP).

Stock investing is now live on Groww

  • Zero fee on equity delivery
  • Low brokerage charges

They are also known as no-load stocks.

Though not common, DSPP are plans that are set up directly with the company we want to invest in or through third party transfer agents appointed by the company itself.

These are generally available for large, well-established companies, wherein we can agree to automate monthly withdrawals from checking savings account to purchase more stocks.

Note: A third party transfer agent represents the company. It may be a bank, a trusted company or a similar organization. Some companies choose to act as their own transfer agent, but most use a third party.

Let us, therefore, discuss this in detail. This will also help our investors make an informed decision.

Using DSPP has two benefits as compared to other traditional ways we use to purchase stocks.

Disadvantages of Direct Stock Purchase Plans

1.Initial Set up Fee

Most companies charge initial set up costs when an investor opens an account. These costs pertain to general administrative expenses which are carried out throughout the purchase of stocks.

Though the cost is minimal in such cases, we can opt for a traditional method i.e. buying through brokers.

However, if we were to hold the investment for long-term, such costs might be low as compared to brokerage fees and commissions.


2.Automatic Investment Fees

This referred to the subsequent fees that are over and above the initial set up fees. This is one of the major disadvantages of DSPPs.

For example, we as investors have bought an INR 5000 automatic investment plan for Stock X and have paid initial set up costs of INR 500.

We also need to pay INR 20 as an ongoing fee every time an automatic investment is made. The amount charged might be different in case of different companies.

However, this should be taken as an important parameter to look at before buying any stock through DSPP.

3.Unsuitable for Short-Term Traders

This method of investing is not suitable for traders as they move in and out of markets quite often. For traders, the best option is to stick with a low-cost discount broker. Therefore, DSPP is suitable for long term dividend investors.

3.Lack of Diversity

One of the major drawbacks of DSPP is that the portfolio of a common retail investor is not well diversified unless the investor puts money across a variety of industries.

This might entail higher initial costs as every company may not have the same set up costs. Also, the administrative costs that may seem low at the beginning actually add up over time. Such large costs defeat the very purpose of rupee cost averaging into a stock.

4.Multiplicity of Accounts

Purchasing stocks directly from a company or third party transfer agent through DSPP, investors lose the ability to consolidate their holdings into a single account.

People who want to consolidate their holdings into a single account must not go through the route of DSPP. Instead, they should consider investing through brokers. This helps in saving time as well as simplifies tracking and managing investments.

Advantages of Direct Stock Purchase Plans

The advantages as compared to the disadvantages are minimal.

  • DSPPs save us from hefty commission and brokerage charges for executing trade;
  • Secondly, passive investing opportunities come up with it as investors can set up an automatic investment, which transfers money from the bank account to purchase stocks;


However, this may sound good but there are disadvantages of DSPPs as well which might induce investors to avoid this method of investing. Some of which are discussed below.


Keeping the pros and cons of Direct Stock Purchase Plans (DSPPs) in mind, it is preferable for us to follow the traditional method of investing in stocks via brokers if we want a diversified portfolio comprising of various stocks.

However, if we choose to invest in one or two particular stocks, we may choose DSPP but we must ensure to check the costs involved in making such investments as highlighted above.

Happy Investing!

Disclaimer: The views expressed in this post are that of the author and not those of Groww

Investment in securities market are subject to market risks, read all the related documents carefully before investing. Please read the Risk Disclosure documents carefully before investing in Equity Shares, Derivatives, Mutual fund, and/or other instruments traded on the Stock Exchanges. As investments are subject to market risks and price fluctuation risk, there is no assurance or guarantee that the investment objectives shall be achieved. NBT do not guarantee any assured returns on any investments. Past performance of securities/instruments is not indicative of their future performance.

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