Why do Companies List on the Stock Exchange?

How to List a Company in the Stock Market?

Companies can list themselves in the stock market by issuing an IPO. Companies have to comply with SEBI (the market regulator) norms before their IPO application. Once the IPO is approved or when application for IPO is accepted, interested investors, both retail and institutional, subscribe to the IPO and invest in the shares. 

It is important to remember that the number of shares available for investors are limited. So not every investor who applies for the IPO gets share allotment. This allotment is through a random process to ensure there is no bias in choosing the beneficiaries. After the shares are allotted to the investors, they are listed on the stock exchange. 

Advantages of Listing on Stock Exchange

Well, there are various benefits of listing on the stock exchange. Here are a few:

• Raise Funds

The primary goal of the listing is to raise funds. The company can issue fresh share capital to raise funds for growth and expansion. Upon share subscription, there is a considerable inflow of funds from the market. This gives the company the means to meet a sizable part of its financial needs.

The funds can also be used to reduce the debt of the company. Thus, listing of securities allows companies to tap into investor funds that can be used for business expansion purposes. 

• Exit Route for Existing Investors

The shares of a lot of private companies are held by several stakeholders including the company’s promoters and private investors. If such investors want to liquidate their stake partially or completely, listing on the stock exchange can give them a solution.

The existing investors of the company can offer their shares to the public through an Offer for Sale (OFS) and sell off their shares to the public. Thus, through listing, existing shareholders can opt for an exit route. 

• Liquidity and Marketability of Shares

When the shares of a company are listed on the stock exchange, they can be easily traded. The stock exchange is a hotbed of buying and selling of securities and listing allows the company’s shares to participate in their trading frenzy. The shares, thus, become easily marketable and liquid which motivates investors to own a stake in the company.  

Read more on Groww – Stock Market Basics

• Increased Trust of Stakeholders

When the company is listed, it has to comply with the rules and regulations of the market regulator, SEBI. It keeps a tight control over the company’s financial disclosures, trading activities and corporate practices. There is little room for malpractice or fraud. This boosts the confidence of the company’s stakeholders in its operations and management. 

• Possibility of Takeovers

Listing of securities gives companies the necessary funds with which they can take over smaller companies in the same business for advanced growth. The huge volume of funding also allows expansion of the company which directly impacts its profitability. 

• Employee Motivation through ESOPs

When a company is listed on the exchange, the company can use its shares to attract talents via ESOPs (Employee Stock Ownership Plans). This reduces the monetary compensation and retention cost for an employee and increases the chances of recruiting suitable talent.

• Enhanced Visibility 

Another advantage of listing is that it creates brand awareness. How many companies did you know before you heard of their IPOs?

Through listing, companies can get the attention of investors and analysts who study its fundamental and technical aspects. This creates a public profile for the company and can also play a crucial role in enhancing its goodwill and reputation in the market.

Your Take

Listing of securities also makes companies competitive as their share prices reflect their market perception. If the company performs well, its shares would be in demand which would boost the share prices. This would also help the company to raise its market capitalisation and become a reputed name in the industry. 

While listing on the stock exchange is highly advantageous for a company, retail investors also benefit immensely when companies list. Listing of securities allows individuals to invest in businesses with the potential for wealth creation. 

So, the next time you eagerly await an IPO, know the reasons behind it. While companies can enjoy the benefits of listing, you can also benefit when the company’s shares yield returns on your investments.