Purple Style Labs Limited, the parent company of luxury fashion platform Pernia’s Pop-Up Shop, is set to launch its initial public offering (IPO) for public subscription on August 31, 2026. According to the Red Herring Prospectus (RHP), the ₹680.00 crore book-built issue comprises a fresh issue of up to 1.18 crore equity shares, with no offer for sale (OFS) component.

The IPO will remain open until September 2, 2026, while the anchor investor portion will open for subscription on August 28, 2026. The basis of allotment is expected to be finalised on September 3, 2026, and the shares are tentatively scheduled to be listed on the BSE and NSE on September 7, 2026.

Purple Style Labs IPO - Issue Details

Issue Type: Book Built Issue (Fresh Issue only)
Total Issue Size: Up to ₹680.00 crore
Fresh Issue: Up to ₹680.00 crore
Offer for Sale (OFS): Not Applicable
Face Value: ₹10 per equity share
Price Band: ₹546 to ₹575 per share
Lot Size: 26 shares
Minimum Investment Amount (Retail Investor): ₹14,950 (26 shares at the upper price)
Listing: BSE, NSE
Book Running Lead Managers: Axis Capital Limited, IIFL Capital Services Limited
Registrar: Kfin Technologies Limited

Purple Style Labs IPO Timeline (Tentative)

The expected IPO schedule is as follows:

Event	Date
Subscription Opening Date	31 August 2026
Subscription Closing Date	2 September 2026
Basis of Allotment Date	3 September 2026
Refund Initiation Date	4 September 2026
Credit of Shares	4 September 2026
Listing on BSE and NSE	7 September 2026

Note: The allotment and listing dates are tentative and may be revised.

Explore other Upcoming IPOs on BSE and NSE.

Purple Style Labs IPO Category-wise Investment Limits

The application size for each category is as follows -

Category	Investment Range
Qualified Institutional Buyers (QIBs)	Not less than 75% of the Net Issue
Non-Institutional Investors (NIIs)	Not more than 15% of the Net Issue
Retail Individual Investors (RII)	Not more than 10% of the Net Issue

The minimum investment amount for each category, based on the upper price band of ₹575 per share, is as follows -

Investor Category	Lots	Shares	Investment Amount (Approx.)
Retail (Minimum)	1	26	₹14,950
Retail (Maximum)	13	338	₹1,94,350
sNII (Minimum)	14	364	₹2,09,300
bNII (Minimum)	67	1,742	₹10,01,650

Utilisation of IPO Proceeds

The company intends to utilise the net proceeds from the fresh issue towards:

Investment in its wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India.
Funding towards sales and marketing expenses to be incurred by the company
General corporate purposes.

About Purple Style Labs Limited

Incorporated in 2015, Purple Style Labs Limited is the parent company of Pernia’s Pop-Up Shop, a multi-brand luxury fashion platform operating through an omni-channel model in India. Its ecosystem includes experience centres, an online platform comprising its website and mobile app, as well as curated fashion events and exhibitions.

As of March 31, 2026, the platform featured products from 1,109 active designer brands, including Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna. Its curated portfolio spans womenswear, menswear, jewellery, accessories, and kidswear, with a strong focus on wedding and occasion wear.

Key Financial Highlights

Particulars	FY26 (in ₹ crore)	FY25 (in ₹ crore)	FY24 (in ₹ crore)
Revenue from operations	557.83	489.90	504.37
EBITDA	30.37	41.98	31.63
Profit After Tax (PAT)	(285.39)	(188.38)	(47.71)