• According to a survey conducted by Credit Suisse, Indian are shifting from more traditional investments like gold and property to mutual funds and stocks.
  • In their survey, Indians’ most preferred means of saving money is a bank account, followed by life insurance, followed by gold, followed by property, and then finally mutual funds and stocks.
  • The likelihood of Indian households investing in mutual funds and stocks has gone from 13% in 2010 to 19% in 2017.
  • “A theme that we think is very interesting in India is that you are starting to see those holdings of financial assets increase, just as perhaps the other side of the coin is that the more typical default of investing in gold and jewelry and things such as that — that’s been coming down,” said Richard Kersley – head of global equity research product at Credit Suisse.


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