Swiss Military Consumer Goods

Swiss Military Consumer Goods Limited is the exclusive franchisee in India for the globally acclaimed 'Swiss Military' brand, trading a diverse range of lifestyle and travel products. Its core vision is to become the most coveted and loved brand in India, celebrated for its outstanding quality and reliability across all its product offerings. The company's mission is driven by a commitment to offer world-class, premium products at affordable prices, making luxury accessible to more aspiring consumers in the country. Its key business segments include luggage and travel gear, which is its primary focus, alongside an extensive range of home appliances and a high-growth men's innerwear line. The company utilizes an asset-light operating model, which allows it to maintain flexibility and adapt swiftly to changing market dynamics and consumer preferences. With products sold in over 3,000 retail shops and on major e-commerce portals, the company is steadily extending its reach into tier 2 and 3 cities.;