Fonebox Retail

Fonebox Retail Limited is primarily engaged in the business of multi-brand retail selling of Smart Phones, allied accessories and consumer durable electronics goods. The main objective of its policy is to achieve sustainable business growth with stability and promote a proactive approach in managing business risks. It operates its retail business with multiple brands, having initially started with the brand 'Fonebox' for both company-owned and franchise stores. The company utilizes a Company Owned-Company Operated (COCO) model, directly managing all operational aspects like staffing, maintenance, and overall business strategy. Under its Franchise Owned-Company Operated (FOCO) model, the company earns 1% of the total turnover achieved by the respective franchise stores. As of March 31, 2024, the company owns and operates 36 stores across Gujarat while also selling through 127 franchise outlets.;