Purple Style Labs IPO Day 1: Subscription Status, Timeline & Key Issue Details
Purple Style Labs Limited, the parent company of luxury fashion platform Pernia’s Pop-Up Shop, opened its ₹680.00 crore IPO opened for public subscription today, August 31, 2026, with a price band of ₹546 to ₹575 per share. As of 10:15 A.M on the first day of bidding, the issue had been subscribed 0.21 times.
The IPO will remain open for subscription until September 2, 2026. The basis of allotment is expected to be finalised on September 3, 2026, while the shares are tentatively scheduled to be listed on the NSE and BSE on September 7, 2026.
Purple Style Labs IPO - Issue Details
- Issue Type: Book Built Issue (Fresh Issue only)
- Total Issue Size: Up to ₹680.00 crore
- Fresh Issue: Up to ₹680.00 crore
- Offer for Sale (OFS): Not Applicable
- Face Value: ₹10 per equity share
- Price Band: ₹546 to ₹575 per share
- Lot Size: 26 shares
- Minimum Investment Amount (Retail Investor): ₹14,950 (26 shares at the upper price)
- Listing: BSE, NSE
- Book Running Lead Managers: Axis Capital Limited, IIFL Capital Services Limited
- Registrar: Kfin Technologies Limited
Purple Style Labs IPO Timeline (Tentative)
The expected IPO schedule is as follows:
|
Event |
Date |
|
Subscription Opening Date |
31 August 2026 |
|
Subscription Closing Date |
2 September 2026 |
|
Basis of Allotment Date |
3 September 2026 |
|
Refund Initiation Date |
4 September 2026 |
|
Credit of Shares |
4 September 2026 |
|
Listing on BSE and NSE |
7 September 2026 |
Note: The allotment and listing dates are tentative and may be revised.
Explore other Upcoming IPOs on BSE and NSE.
Purple Style Labs IPO Day 1 Subscription Status
[August 31, 2026, 10:15 A.M.]
|
Category |
Subscription (x) |
|
Qualified Institutional Buyers (QIBs) |
0.00x |
|
Non-Institutional Investors (NIIs) |
0.01x |
|
Retail Individual Investors (RIIs) |
0.06x |
|
Total |
0.01x |
Utilisation of IPO Proceeds
The company intends to utilise the net proceeds from the fresh issue towards:
- Investment in its wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India.
- Funding towards sales and marketing expenses to be incurred by the company
- General corporate purposes.
About Purple Style Labs Limited
Incorporated in 2015, Purple Style Labs Limited is the parent company of Pernia's Pop-Up Shop, an omni-channel multi-brand luxury fashion platform in India. The company operates through its website, mobile app, experience centres, and curated fashion events and exhibitions.
As of March 31, 2026, the platform offered products from 1,109 active designer brands, including Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna. Its curated portfolio includes womenswear, menswear, jewellery, accessories, and kidswear, with a strong emphasis on wedding and occasion wear.
Key Financial Highlights
|
Particulars |
FY26 (in ₹ crore) |
FY25 (in ₹ crore) |
FY24 (in ₹ crore) |
|
Revenue from operations |
557.83 |
489.90 |
504.37 |
|
EBITDA |
30.37 |
41.98 |
31.63 |
|
Profit After Tax (PAT) |
(285.39) |
(188.38) |
(47.71) |
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