Max Marketing Files DRHP for IPO at BSE SME

Max Marketing Limited, the Mumbai-based ͏film m͏arketin͏g and͏ con͏sultan͏c͏y fi͏rm is planning for its Initial Public Offering (IPO). It has filed the draft red herring prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) for the IPO. The public issue will consist entirely of fresh issue of 22 lakh equity shares of face v͏a͏lue ₹͏10 eac͏h. ͏The co͏mpa͏ny͏ plans͏͏ ͏to ͏li͏st͏ it͏͏s͏ sha͏res on ͏͏the B͏͏SE S͏͏ME platf͏orm.͏ 

Founded in 2020, ͏Ma͏x Mar͏k͏͏eting ͏Limi͏t͏e͏d ͏pr͏ovide͏s f͏il͏m mar͏ket͏i͏͏ng ͏co͏ns͏ult͏͏͏ancy,͏ publ͏͏ici͏t͏y managemen͏t,͏͏ ͏͏campa͏͏ign planni͏͏ng, a͏n͏d di͏gital ͏promot͏io͏͏n͏͏s.  

Max Marketing Limited IPO Details

According to the DRHP, 

• Max Marketing IPO will be a fixed price IPO and will comprise of entirely a fresh issue of 22 lakh equity shares of face value of ₹10 each.
• The equity shares are proposed to be listed on BSE, as per the DRHP. The company will determine the price band and minimum bid lot for the IPO in consultation with the book-running lead manager.
• Interactive Financial Services Limited is the book-running lead manager of the public issue.
• Bigshare Services Private Limited will be the registrar for the Max Marketing IPO.

Utilisation of Proceeds

The Company proposes to utilise the Net Proceeds from the issue for the following purposes:

• Capital Expenditure for Office premises.
• Acquisition of M/s. Little Monk Production.
• General Corporate Purpose.

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About Max Marketing Limited

Max Marketing Limited is a Mumbai-based film marketing and promotions consultancy, incorporated on February 18, 2020. The Company is involved in strategic planning, concept development, and

coordination of marketing campaigns tailored for films in different languages like telugu, gujarati, punjabi, marathi, and hindi. It also functions as a strategic advisor and facilitator, assisting film producers and distributors in reaching their target audience through structured promotional activities. 

At the pre-shoot stage, Max Marketing help identify suitable product placements and brand integrations aligned with the storyline, while also arranging in-film branding and sponsorships.

In the post-shoot phase, the company coordinate with agencies for marketing activities like posters, trailers, digital promotions, PR, music tie-ups, and on-ground events such as city tours, premieres, and outdoor campaigns.

Company Financials

For FY25, Max Marketing Limited reported a revenue of ₹͏5.9 Crore and and Profit After Tax (PAT) of ₹1.65 crore with strong improvement in net worth from ₹5.29 Crore (FY24) to ₹6.95 Crore (FY25).

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