Veeram Securities

Veeram Securities Limited is an Ahmedabad-based company engaged in the wholesale business of gold and silver items like chains, bracelets, bars, and necklaces. Its main business strategy is to increase its share of the domestic market through focused branding, advertising, and other marketing efforts. The company maintains strong, long-term business relationships with key suppliers by purchasing jewellery in bulk from manufacturers and wholesalers in Ahmedabad and Mumbai. Its jewellery is sold widely across Gujarat using a business-to-business (B2B) marketing model and a direct outbound sales strategy. A key competitive strength is its smooth credit cycle with debtors and creditors, giving it leverage and flexibility in payment schedules. For the fiscal year 2023-24, the company generated total revenue from operations of ₹19.33 crore and a net profit after tax of ₹2.46 crore.;