Vadilal Enterprises

Vadilal Enterprises is primarily engaged in the business of 'Food Products', which includes ice cream, frozen desserts, processed food, and dairy items. The company's main goal is to increase the national consumption of ice cream by using suitable promotional activities and communication plans. To ensure high brand visibility, the company utilizes a variety of communication channels like TV, print, digital, and point-of-sale advertising. It strategically invests in market resources and promotional initiatives to enhance brand engagement and visibility across different demographics. Apart from traditional platforms, the company has built a commendable brand presence in the digital space, targeting the youth and all societal classes. The company earned ₹999.14 crore in revenue from operations during the 2023-24 financial year, reflecting a growth of 7.42% over the previous year.;