Ugro Capital

UGRO Capital Limited is a specialized financial institution, known as a DataTech NBFC, committed to solving the large credit gap for India’s Micro, Small, and Medium Enterprises (MSMEs). The company's founding vision is to create the country's largest MSME-focused lending platform, which is anchored in data, powered by technology, and driven by purpose. Its mission is built on the conviction that 'MSME Accha Hai' (MSMEs are good), a mindset that has evolved into a movement of trust, 'Bharosa MSME Par'. It uses its patented credit scoring model, GRO Score, which analyzes alternate data like GST filings and bank statements to provide loans with scientific precision. The company has also expanded its reach by acquiring MyShubhLife, an embedded finance platform that integrates working capital solutions directly into a merchant's daily workflow. Significantly, 61% of its surveyed customers were first-time borrowers from formal financial institutions, highlighting its role in promoting financial inclusion for unserved entrepreneurs.;