Shriram Asset Management Co

Shriram Asset Management is a key player in India's financial services industry, acting as the Asset Management Company and Investment Manager for the Shriram Mutual Fund. Its core vision is to become a trusted partner in every investor's financial journey, aiming to build a resilient company that creates lasting stakeholder value. The company is on a mission to make smart investing accessible to everyone through purposeful innovation and a differentiated, digital-first approach to its investment solutions. It expanded its product portfolio by launching three New Fund Offers, including India's first thematic fund based on a multi-sector rotation strategy called SMURF. Emphasizing digital convenience, the company launched 'Shrifunds,' an online platform allowing investors to seamlessly view, invest, redeem, and manage their investments. The company's Assets Under Management (AUM) for its mutual fund saw a significant increase of 67.19%, growing to ₹895.72 crores in the fiscal year 2024-2025.;