Shoora Designs

Shoora Designs Limited operates in the gems and jewellery sector, primarily engaged in the manufacturing and trading of diamonds from its base in Surat, Gujarat. It aims to become one of India's most loved jewellery brands by addressing the needs of the world's largest population cluster with attractive products. The company's main objective is to provide trendy, fashionable, and handcrafted jewellery that is available, accessible, and affordable for common customers throughout India. Its operations involve sourcing various diamonds from domestic suppliers and selling them to retail and wholesale businesses in Gujarat and Mumbai. To enhance customer convenience, the company is expanding from traditional counter sales to digital and online platforms for displaying and purchasing its products. In the 2023-24 financial year, the company successfully raised over INR 2 crores through an Initial Public Offer that was oversubscribed 64.52 times.;