Saregama India

Saregama India Limited is a legacy brand that combines India's oldest music label with a vibrant film studio and a multi-language television content production house. Looking ahead, the company's key strategy is diversification, aiming to leverage synergies across its various business streams for sustained growth and value creation. A customer-first approach is central to its operations, using data analytics and research to understand audience preferences for music, films, and live events. The company's diverse activities span music, films, web series, TV serials, artist management, and live events, delivered on both digital and physical platforms. Its business model prioritizes owning intellectual property, which allows it to monetize content across music streaming services, broadcast channels, theatres, and retail outlets. The company hosts the largest music archives in India, featuring one of the world's most extensive collections of songs.;