Purple Finance

Established in 1993, Purple Finance Limited is a Non-Banking Financial Company (NBFC) registered with the RBI, specializing in providing secured loans to micro and small enterprises. The company's core vision is to help shape a future where MSMEs not only survive, but also thrive, grow, and drive the prosperity of the nation. Its mission is strategically driven to bring formal financial services closer to underserved MSMEs, thereby creating a lasting and significant impact on their businesses and communities. To enhance efficiency, it has embraced technology with a fully digitalized customer on-boarding process, which allows for decisive loan approval decisions within just five hours. This commitment to service and technology has fueled remarkable physical expansion, growing from only 3 branches in late 2022 to 37 branches across five Indian states. By the end of fiscal year 2024-25, the company had successfully onboarded approximately 1849 retail customers and had grown its team to 334 personnel.;