Prataap Snacks

Based in Indore, Prataap Snacks is a leading snack food company fulfilling the snacking needs of millions of Indians with quality products since its incorporation in 2009. Its vision is to become India's most admired snacking company, recognized for products that deliver a combination of delight, quality, and trust in every single bite. The company's mission is to lead with innovation and customer satisfaction, striving for excellence in every packet served because it believes every snack matters. Under its popular Yellow Diamond and Avadh brands, it offers diverse products including Potato Chips, Extruded Namkeen, Ethnic Namkeen, and various Sweet Snacks. The company has an extensive pan-India presence, with its products available across metro cities, urban clusters, rural areas, and Tier 2 and 3 towns. It has demonstrated strong market leadership, holding the top position in the Rings category for nearly a decade and in Extruded Namkeen for two consecutive years.;