Nureca

Nureca Limited is a consumer healthcare company with a primary focus on home diagnostics, wellness devices, and personal fitness equipment, operating mainly through digital channels. The company's vision is to transform lives using patented products that support illness diagnosis, treatment, and prevention through easy health data monitoring and analysis. It believes that disciplined execution, smart manufacturing, and relentless digital innovation can deliver a positive impact even in a turbulent market environment. The company's business strategy is built upon four key pillars: product innovation, omnichannel distribution, direct-to-consumer excellence, and in-house manufacturing capabilities. Nureca has expanded its reach by launching on quick commerce platforms like Swiggy Instamart, Blinkit, and Zepto to serve urban customers seeking urgent healthcare solutions. The company has also expanded its offline footprint across 16 states, reaching over 10,000 retail counters and more than 80 distributors.;