Kiaasa Retail is a player in the Indian women's ethnic and fusion wear segment. It operates as a D2C (Direct-to-Consumer) fashion brand. It targets the mass-premium segment, offering affordable yet trendy Indian wear for young working women and homemakers.
Their portfolio includes kurtas, suit sets, lehengas, dupattas, fashion accessories, and selected footwear and has a presence in Tier-2 and Tier-3 cities, operating over 120+ exclusive brand outlets (EBOs) across ~70 cities in India.
Beyond physical stores, Kiaasa sells through its own website and major e-commerce marketplaces like Myntra and Amazon.;