Khadim India

Khadim is one of India's major branded footwear companies, founded in 1981 to serve aspiring, fashion-conscious, and price-sensitive Indians with affordable, stylish products. The company's core vision is to establish itself as one of the largest and most successful affordable fashion footwear brands in India for every family and occasion. Its mission revolves around ensuring customer delight and stakeholder returns by consistently delivering high-quality products at an affordable price. The company operates through two distinct business models, Retail and Distribution, to cater to middle, upper-middle, lower, and middle-income consumers across India. Following an asset-light strategy, 74% of its branded stores are franchises, and it outsources retail product requirements to maintain an agile response to market needs. It holds the position of market leader in Eastern India and is ranked among the top three footwear players in South India.;