Honasa Consumer

Honasa Consumer Limited is India's largest digital-first, pure-play Beauty and Personal Care (BPC) FMCG company, focused on creating products that address the unique needs of Indian consumers. The company's core vision is to provide innovative, high-quality products purposefully crafted specifically for the evolving needs of Indians across the entire BPC category. Honasa fulfills its vision by building aspirational and purposeful brands that help consumers feel better about themselves, making them the preferred choice for premium purchases. It focuses on building “why-based” brands with a purpose, such as those emphasizing sustainability and efficacy, rather than just brands with purely functional benefits. Using a data-driven approach, the company identifies consumer need gaps to innovate and scale products quickly, catering to evolving preferences across different customer segments like millennials and Gen Z. Through its websites and key e-commerce platforms, the company has achieved coverage of over 97% of PIN codes in India, demonstrating its extensive national reach.;