Go Fashion (India)

Go Fashion is a pioneer in India's branded bottom wear market for women, offering a wide range of stylish products under its well-known brand, 'Go Colors'. The company's vision is to consistently innovate and improvise products for everyday life, making them suitable and appealing for women to use on various occasions. Its mission is centered on creating and promoting products that are fundamentally honest and true, thereby building trust and loyalty with its large customer base. The company designs universally appealing bottom wear for women of all ages and sizes, covering diverse categories such as ethnic, western, fusion, active wear, and denims. It has an extensive distribution network of strategically placed exclusive brand outlets and a strong presence in large-format stores to ensure nationwide accessibility for customers. The company has shown strong financial results, with revenue growing by 15% year-on-year to ₹763 Crores in the 2023-24 financial year, thanks to brand strength.;