Novus Loyalty provides an end-to-end, AI-driven loyalty and customer engagement platform. It helps businesses design, implement, and manage complex rewards programs. Its core solutions are point-based rewards, cash-back systems, event-triggered campaigns, and digital voucher management and primarily serves the BFSI (Banking, Financial Services, and Insurance), e-commerce, and retail sectors.;

CEO/MD

Mr. Deepak Tomar

Founded in

2011

BSE symbol

544735

Shareholding Pattern

Sep '25

Mar '26

Promoters
70.06%
Retail And Others
16.31%
Other Domestic Institutions
9.49%
Foreign Institutions
4.14%

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BSE • 4 days ago

Novus Loyalty Ltd announces H2 FY26 earnings call on 26th May 2026 at 4:00 PM. The webinar will feature MD Deepak Tomar and CFO Vibhore Rastogi as speakers.

Livesquawk • 1 month ago

Novus Loyalty signs ₹88 crore digital rewards deal with Central Bank of India. The company's current market cap stands at ₹300 crore.

BSE • 1 month ago

Novus Loyalty Ltd wins USD 407.5K contract from Bank of Abyssinia for EWLPMS implementation. The project includes licensing, training, and support services, marking Novus' global market growth.

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