Flair Writing Industries

With a legacy of nearly five decades, Flair Writing Industries Limited is a leader in India's writing instruments industry, known for innovation and adaptability since 1976. The company's core vision is to attain complete customer satisfaction by developing products that are designed with superior quality and performance. Its mission focuses on relentlessly striving for constant innovation to provide customers with a superior and seamless writing experience through its diverse product range. Flair manufactures and distributes a wide array of writing instruments including pens, markers, and calculators, catering to students, professionals, and offices across various price points. Capitalizing on its manufacturing strength and vast customer base, the company has successfully expanded its business into the manufacturing of houseware items and steel bottles. The company is one of the top three organized players in the writing instruments segment within the domestic market and is India's largest player in pens by revenue.;