Yaap Digital Ltd IPO

Yaap Digital is a digital marketing, content, and technology services company founded in 2016. The company provides services across influencer marketing, content creation, performance marketing, UI/UX design, media buying, and marketing analytics. Its offerings integrate data tools, AI-based technologies, and content production capabilities. Yaap Digital manages influencer campaigns, produces short-form and platform-specific content, and executes paid media campaigns using platforms such as Google Ads and Meta Ads Manager. The company also provides analytics, customer journey mapping, and dynamic creative optimisation services. In addition, it offers technology-enabled campaign management and reporting systems. Yaap Digital operates under the “YAAP” brand along with its wholly owned subsidiaries, including FFC Information Solutions Private Limited, Brand Planet Consultants India Private Limited, Yaap Digital FZE, Yaap Digital FZ LLC, and Intnt Asia Pacific Pte. Ltd. It operates in India, the United Arab Emirates (UAE), and Singapore and employs over 100 people. Use of proceeds: This is a fresh issue of shares. Therefore, the net proceeds from the fresh issue will go to the company. They will be utilised for the following purposes: Part-payment of the proposed acquisition of GoZoop Online Private Limited — Rs 34 crore. Capital expenditure for setting up an AI-led short-form content production hub — Rs 4.01 crore. Funding the company’s incremental working capital requirements — Rs 16 crore. Funding inorganic growth through unidentified acquisitions and general corporate purposes. ;