SMR Jewels Ltd IPO

SMR Jewels Limited is a Gujarat-based jewellery company incorporated in 2018. The company deals in designer, traditional, and everyday jewellery and also offers customisation services to customers. The company's product portfolio covers several categories. Its Designer Heritage Jewellery draws from cultural and mythological themes, including designs inspired by figures such as Radha-Krishna and Buddha. Nature-inspired jewellery features motifs drawn from flowers, leaves, vines, and animals. Under traditional jewellery, the company offers Jadtar, Meenakari, and Polki varieties. It also has dedicated bridal and festive collections, as well as daily-wear jewellery designed for regular use. In addition to its standard product range, SMR Jewels provides customisation services that allow customers to personalise designs or recreate traditional and ancestral ornaments. Designs are developed in-house through a process that includes hand sketching, CAD modelling, and prototype creation before being handed over for production. SMR Jewels does not operate its own manufacturing facility. Production is outsourced to skilled artisans and job workers. The finished products are distributed through wholesalers, retailers, boutiques, and showrooms, and the company also participates in exhibitions across India. All jewellery is hallmarked by recognised agencies for purity and authenticity.;