The company offers services across multiple areas of digital marketing. Its portfolio covers media buying, content creation, social media management, influencer marketing, SEO, performance marketing, web and application development, and AI-driven content creation following the acquisition of AdLift Marketing.
The company has an experienced promoter and management team. According to the RHP, the promoters have between 17 and 38 years of industry experience, while its whole-time directors have 12 and 13 years of experience in digital marketing. The management and senior management team has a combined 82 years of experience in advertising and marketing services.
The company has served clients across multiple industries. During the last three years, it served 85 clients across sectors including information technology and communication, FMCG, logistics, financial services, manufacturing, and healthcare. In FY26, it had 117 customers on a consolidated basis, including 15 repeat customers.
The company has an established relationship with its corporate promoter, Concept Communication Limited. Liqvd Digital India is a preferred vendor and digital partner for IPO-related digital media engagements and other consolidated contracts initiated by Concept Communication. Concept Communication was established in 1988 and has managed more than 1,600 IPO communications, according to the prospectus.
The company has developed in-house platforms for workflow and campaign management. Its iManage platform centralises project planning, billing, client approvals, vendor management, and performance tracking. Its subsidiary, AdLift Marketing, has also developed Tesseract, an AI lab focused on campaign delivery, content automation, audience insights, and tracking brand presence across AI-driven search platforms.
The acquisition of AdLift Marketing has expanded the company’s digital marketing capabilities. The acquisition added services such as SEO, performance marketing, performance monitoring, and AI-driven content creation. AdLift Marketing operates in India and the United States through its subsidiary, AdLift Inc.
The company has an in-house creator network and production capabilities. It operates a compact studio in Mumbai with a green screen setup for internal content such as founder videos and interviews, along with basic production activities including editing and voiceover coordination. It also operates an in-house creator network for influencer marketing.
The company has shown a consistent increase in revenue from operations and profit after tax. The revenue from operations increased from Rs 18.05 crore to Rs 24.87 crore and then to Rs 60.24 crore in FY24, FY25, and FY26, respectively. The profit after tax increased from Rs 1.90 crore to Rs 2.25 crore and then Rs 6.79 crore during the same period.
A significant portion of the company’s revenue is derived from its corporate promoter, Concept Communication Limited. Revenue from Concept Communication amounted to Rs 7.60 crore (12.62%) in FY26 on a consolidated basis, Rs 10.97 crore (44.12%) in FY25, and Rs 2.61 crore (14.48%) in FY24 on a standalone basis. Any reduction or discontinuation of business from Concept Communication could adversely affect the company’s revenue, profitability, cash flows, and financial condition.
A significant portion of the company’s revenue is concentrated among its top 10 customers. The top 10 customers contributed Rs 31.40 crore (52.12%) of revenue in FY26 on a consolidated basis, Rs 21.37 crore (85.95%) in FY25, and Rs 13.26 crore (73.46%) in FY24 on a standalone basis. Loss of one or more major customers or a significant reduction in business from them could adversely affect the company’s revenue, cash flows, liquidity and financial condition.
A significant portion of the company’s revenue is derived from Maharashtra, creating geographical concentration risk. Revenue from Maharashtra amounted to Rs 17.82 crore (29.58%) in FY26 on a consolidated basis, Rs 20.10 crore (80.82%) in FY25, and Rs 12.78 crore (70.80%) in FY24 on a standalone basis. Any adverse economic, regulatory, political, or other developments in Maharashtra could hurt the company’s revenue and results of operations.
The company has reported negative cash flows from operating, investing, and financing activities in certain periods. Net cash flow from operating activities was negative at Rs 0.46 crore in FY25, mainly due to increasing working capital requirements and trade receivables, while net negative cash outflow from investing activities was Rs 12.64 crore in FY26 and Rs 0.55 crore in FY25, primarily due to the Rs 14.00 crore payment for the acquisition of AdLift in FY26 and purchases of furniture and office equipment and related capital advances in FY25. Net cash outflow from financing activities was Rs 2.28 crore in FY26, mainly due to repayment of borrowings and interest costs. Continued negative cash flows could adversely affect the company’s liquidity, business operations, and ability to implement its growth plans.
A significant portion of the company’s revenue is derived from clients in the IT and communication, FMCG, and financial services sectors. These sectors contributed 66.85% of revenue in FY26 on a consolidated basis, 83.80% in FY25, and 75.82% in FY24 on a standalone basis. Any reduction in marketing and advertising spending by clients in these sectors due to economic slowdowns, regulatory changes, technological changes, or shifts in spending patterns could adversely affect the company’s revenue and financial condition.
The company is dependent on a limited number of suppliers for technology platforms, media inventory, influencer networks, content production, and other outsourced services. Its top 10 suppliers accounted for Rs 11.03 crore (62.88%) of the cost of services in FY26 on a consolidated basis, Rs 8.10 crore (74.47%) in FY25, and Rs 3.85 crore (80.02%) in FY24 on a standalone basis. Any disruption, increase in pricing, change in service terms, or termination of arrangements with these suppliers could increase costs, disrupt service delivery, and adversely affect the company’s business and financial condition.
As of March 31, 2026, the company had total outstanding borrowings of Rs 9.76 crore. Failure to service or repay these borrowings could adversely affect the company’s business, cash flows, and financial condition.
As of March 31, 2026, the company had trade receivables of Rs 23.84 crore. Delay or failure in collecting these receivables could adversely affect the company’s cash flows, working capital position and financial condition.