Cellecor Gadgets has an extensive sales network, featuring 800+ active distributors and 24,000+ active retailers as of March 31, 2023. They rely on these distributors to sell their products.
In 2022 and 2023, the company saw substantial revenue from their Hearable and Wearable category, amounting to Rs. 1,577.92 lakhs (13.01% of total revenue) and Rs. 5,929.10 lakhs (22.43% of total revenue), respectively. Their Phones category also contributed significantly, with Rs. 8,278.90 lakhs (68.26% of total revenue) in 2022 and Rs. 12,360.88 lakhs (46.76% of total revenue) in 2023.
The company's research and development (R&D) team, as of March 31, 2023, comprises over 50 engineers, including specialists in hardware design and development, firmware design and development, software design and development, as well as mobile application development.
Their warehouse network spans across several locations, including Delhi, Assam, Uttar Pradesh, Karnataka, Maharashtra, Madhya Pradesh, and West Bengal. They distribute over 300+ SKUs to 28 states and union territories.
As of March 31, 2023, the company has a network of 1200+ authorized service providers responsible for managing and delivering after-sales services to their customers.
The company's top revenue-generating states in 2023 were Uttar Pradesh, Delhi, and Haryana, contributing Rs. 6,160.06 lakhs (23.33% of total revenue), Rs. 5,980.96 lakhs (22.63% of total revenue), and Rs. 3,378.70 lakhs (12.78% of total revenue), respectively.
Cellecor Gadgets relies on a few external suppliers for crucial components, materials, services, and products. If these suppliers encounter shortages or stop providing these resources, it could harm the company's business.
If technological advancements or alternative products make the company's offerings obsolete, it may negatively impact its business.
The company does not have its own manufacturing facility and depends entirely on third-party manufacturers for production. Failing to meet BIS standards, delays, or the inability to renew or maintain these standards could result in the cancellation or revocation of the company's license by the relevant authority.
The company heavily relies on direct distribution for sales, accounting for 96.74% in 2023 and 99.63% in 2022. Any slowdown or shutdown in the operations of its manufacturing partners could have adverse consequences on the company's business and financial condition.
The company relies entirely on third-party logistics providers for product supply and transportation to distributors.
The company has engaged in related party transactions in the past and may continue to do so in the future.
The company, its promoter, and its directors are currently involved in various pending litigations.
The company has experienced negative cash flows in previous years. Any future operating losses or negative cash flows could adversely affect the company's financial condition.