The company claims to have established itself as a diversified NBFC with over a decade of operating experience in the Indian financial services sector. Its consolidated assets under management (AUM) increased from Rs 10,320.48 crore in FY23 to Rs 15,654.04 crore in FY24 and Rs 22,860.20 crore in FY25, reflecting significant growth. The company also claims to have expanded its branch network, employee base, and customer base over this period, indicating scalability of operations and growing market presence.
The company claims to operate a predominantly secured lending model, with 99.88% of its consolidated AUM as of FY25 backed by collateral. Its portfolio is diversified across MSME loans, housing loans, gold loans, and construction finance, primarily catering to underserved and underbanked segments. The company claims that its focus on small-ticket, granular lending, combined with collateral-backed structures, helps in managing credit risk while maintaining portfolio diversification.
The company claims to have expanded its branch network significantly across India, increasing from 736 branches in FY23 to 1,111 branches in FY25 and 1,331 branches as of December 31, 2025. This expansion spans multiple loan segments, including gold loans, MSME loans, housing finance, and micro LAP. The company claims that its hybrid sourcing model and in-house collections framework support scalability, operational control, and improved customer reach across regions.
The company claims to have developed an integrated, in-house technology platform covering the entire lending lifecycle, including onboarding, underwriting, disbursement, and collections. Its proprietary systems, mobile applications, and analytics tools are used to enhance operational efficiency, reduce turnaround time, and support data-driven decision-making. The company also claims that its digital infrastructure enables customer engagement, process automation, and compliance with data security requirements.
The company claims to follow structured underwriting practices supported by internal scorecards, business rule engines, and risk-based pricing models. It adopts customised credit assessment approaches, particularly for borrowers lacking formal income documentation. The company claims that its internal credit evaluation systems, along with legal and technical due diligence, support asset quality management and informed lending decisions.
The company claims to maintain a relatively strong balance sheet supported by its liability management practices. As of December 31, 2025, its capital adequacy ratio stood at 30.32% (standalone), compared to the regulatory requirement of 15.00%, while its housing finance subsidiary reported 24.80%. The company also claims to maintain liquidity through cash balances and undrawn credit lines, with total available liquidity of Rs 4,274.40 crore and undrawn credit lines of Rs 846.30 crore, supporting its short-term obligations and growth requirements.
The company claims to be supported by an experienced Board and senior management team with backgrounds in banking, finance, and related sectors. Its Board includes a majority of independent directors, which is intended to provide oversight and governance. The company claims that this governance framework supports strategic decision-making, regulatory compliance, and operational supervision.