Wakefit IPO

Wakefit Innovations Ltd

Wakefit IPO Details

Bidding datesMinimum investmentLot sizePrice range
8 Dec ‘25 - 10 Dec ‘25--0--
Issue sizeIPO docTentative allotment dateTentative listing date
--
RHP PDF
11 Dec ‘2515 Dec ‘25
Face value
1

About Wakefit

Wakefit Innovations designs, manufactures, and sells mattresses, furniture, and home furnishings. Its product range includes memory foam, latex, and spring mattresses with options such as dual comfort, roll-up, and foldable models, as well as beds, sofas, wardrobes, tables, seating, kids’ furniture, pillows, rugs, curtains, kitchenware, décor items, and other household essentials. The company follows a full-stack, vertically integrated model that covers product design, engineering, manufacturing, distribution, and customer service. It operates through an omnichannel network comprising its website, company-owned stores, e-commerce marketplaces, quick-commerce platforms, and multi-brand outlets. As of September 30, 2025, it has expanded its retail presence to 125 company-owned stores and 1,504 multi-brand outlets across multiple states. Wakefit’s operations are supported by a logistics network that includes one central warehouse, seven inventory-holding points, and 18 delivery points located across India. Use of proceeds: The IPO consists of both a fresh issue and an offer for sale (OFS).​ Net proceeds from the OFS will go to the respective selling shareholders, while the net proceeds from the fresh issue will be utilised for the following purposes:​ Capital expenditure for setting up 117 new COCO–regular stores —approximately Rs 30.84 crore. Expenditure for lease, sub-lease rent, and license fee payments for the company’s existing COCO – regular stores—approximately Rs 161.47 crore. Capital expenditure for purchasing new equipment and machinery—Rs 15.41 crore. Marketing and advertising expenses for enhancing the awareness and visibility of the company’s brand—Rs 108.40 crore. General corporate purposes. ;
Founded in
2016
MD/CEO
Mr Ankit Garg
Parent organisation
Wakefit Innovations Ltd

Strengths & Risks of Wakefit

Strengths
Risks
Wakefit Innovations is the largest direct-to-consumer (D2C) home and furnishings company in India by revenue in FY24, according to the Redseer Report. The company claims to be the fastest homegrown organised player to cross Rs 1,000 crore in total income within nine years of operations, supported by a revenue CAGR of 24.87 percent between FY22 and FY24. Wakefit states that its online platform and company-owned stores allow it to manage pricing, product display, and customer interaction without relying on intermediaries. It also claims that these channels help reduce overhead costs, particularly through website scalability and D2C operations. The company’s company-owned, company-operated (COCO) network has grown from 23 outlets in FY23 to 125 outlets by September 30, 2025, spanning 62 cities. Wakefit notes that this controlled retail presence enables it to gather customer feedback, which it utilises for product development and informed operational decision-making.
Wakefit Innovations claims to be the only D2C home and furnishings company in India to have scaled mattresses, furniture, and furnishings and décor, with each category generating over Rs 100 crore in revenue in FY24. The company states that its research and development (R&D) -driven development process, covering conceptualisation to pilot testing, enabled it to launch 3,070 stock-keeping units (SKUs) in FY25 and 2,333 SKUs in FY24, with small-batch production used to assess demand before scaling. Wakefit also claims to invest in advanced design and technology development, reflected in products such as its temperature-regulating Regul8 system and the contactless sleep-tracking Track8 device.
Wakefit Innovations claims to operate a full-stack, vertically integrated model covering product design, engineering, manufacturing, distribution, and customer engagement. The company states that it uses computer-aided design/computer-aided manufacturing (CAD/CAM) systems, cloud-linked design updates, automation technologies, and a structured supply chain network, including one mother warehouse, seven inventory holding points (INHPs), and 18 points of delivery (PoDs), to manage production and logistics. Wakefit also claims to run five manufacturing facilities equipped with imported machinery and automated systems, supported by data analytics tools, ISO/IEC 27001:2022–certified data practices, and dedicated teams for installation, product testing, and operational optimisation.
Wakefit Innovations claims to use a diverse marketing framework that includes community initiatives, celebrity associations, and cultural placements, such as its “Sleep Internship,” which the company reports received 1.26 million applications and over 40.99 million views across four seasons. It also conducts recurring campaigns and collaborates with influencers and public figures to expand reach, while maintaining measured spending on digital performance marketing.
The company has witnessed a consistent increase in its revenue from operations. It increased from Rs 812.62 crore in FY23 to Rs 986.35 crore in FY24 and Rs 1,273.69 crore in FY25.
Despite reporting a steady increase in revenue from operations, the company incurred consistent losses over the last three years. It stood at Rs 145.68 crore in FY23, Rs 15.05 crore in FY24, and Rs 35.00 crore in FY25. These losses were primarily driven by total expenses exceeding income, along with rising depreciation and amortisation, due to the expansion of manufacturing, warehousing, and COCO store infrastructure. If the company’s revenue growth does not keep pace with its investments in marketing, operations, and capacity building, it may continue to incur losses, which could adversely affect its financial condition and cash flows.
Wakefit Innovations derives a substantial share of its revenue from mattresses. They accounted for Rs 439.08 crore (60.65 percent) of the company’s revenue for the period ended September 30, 2025; Rs 781.37 crore (61.35 percent) in FY25; Rs 567.52 crore (57.54 percent) in FY24; and Rs 515.98 crore (63.50 percent) in FY23. Any shift in consumer preferences, supply chain disruptions, regulatory changes, or increased competition could hurt the company’s business and financial performance. The company also notes past consumer notices relating to health concerns from mattress use, and any similar issues or inability to adapt to future regulations, such as BIS compliance requirements for furniture, could further impact operations, margins, and cash flows.
Wakefit Innovations derives a major share of its revenue from its own channels. They accounted for Rs 469.93 crore (64.91 percent) of the company’s revenue for the period ended September 30, 2025; Rs 725.57 crore (56.97 percent) in FY25; Rs 575.06 crore (58.30 percent) in FY24; and Rs 467.25 crore (57.50 percent) in FY23. Any disruption to its website, whether due to server issues, cyber-attacks, loss of in-house technical manpower, shifts in online shopping behaviour, or operational challenges at COCO stores, could negatively affect sales and cash flows. The company also faces risks related to store profitability, real estate cost escalation, renewal of leases, and performance variations across locations, any of which may adversely impact its business and financial condition.
The company and its directors are involved in certain ongoing legal proceedings, including criminal and tax-related disputes. Any adverse judgments in any of these cases could be detrimental to the company’s business prospects.
The cost of materials consumed accounted for Rs 338.23 crore (46.72 percent) of the company’s revenue for the period ended September 30, 2025; Rs 581.76 crore (45.68 percent) in FY25; Rs 463.97 crore (47.04 percent) in FY24; and Rs 471.71 crore (58.05 percent) in FY23. Any sudden increase in prices or shortfall in availability could materially affect margins. The company may also face risks if existing suppliers discontinue or decrease supply. That could adversely impact operations, financial performance, and cash flows.
Wakefit Innovations imports key raw materials such as toluene diisocyanate, polymer polyol, base polyol, cell opener, and wood. The cost of imported materials accounted for Rs 156.79 crore (38.14 percent) of the company’s total purchases of raw materials for the period ended September 30, 2025; Rs 159.60 crore (26.32 percent) in FY25; Rs 104.63 crore (21.90 percent) in FY24; and Rs 98.84 crore (22.48 percent) in FY23, exposing it to risks arising from import restrictions, duty increases, or geopolitical developments in supplier countries. Any imposition of trade barriers or anti-dumping duties could raise procurement costs, adversely affecting the company’s competitiveness, margins, and overall financial condition.
Revenue from the sale of products through online marketplaces accounted for Rs 212.37 crore (29.33 percent) of the company’s total revenue from operations for the period ended September 30, 2025; Rs 483.30 crore (37.95 percent) in FY25; Rs 381.77 crore (38.71 percent) in FY24; and Rs 334.73 crore (41.19 percent) in FY23. Any adverse changes, such as marketplaces promoting private-label alternatives, altering search algorithms, increasing commissions, or technological disruptions, could reduce product visibility, negatively impacting sales. Additionally, delivery issues or declining platform support could harm customer experience, brand perception, and the company’s overall financial performance.
Wakefit Innovations’ sales are significantly higher during festive seasons, resulting in periodic fluctuations that make quarter-on-quarter (QoQ) or year-on-year (YoY) comparisons less reliable as indicators of future performance. If the company is unable to accurately forecast demand during these peak periods, it may face stock shortages, delayed deliveries, or supply chain bottlenecks. Disruption during high-demand seasons could negatively affect its operations, financial condition, and cash flows.
Wakefit Innovations has recorded 298,288 customer complaints between July 1, 2023, and September 30, 2025, of which 296,458 complaints (99.39 percent) were resolved, while 0.61 percent remain pending or reopened. Although most complaints relate to issues such as defects, sagging, deformation, wrong shipments, or missing parts, any escalation of unresolved cases into legal disputes may increase costs and adversely affect the company’s reputation and financial performance. As of the prospectus date, 11 customer legal proceedings remain pending, and any adverse outcome or rise in litigation could negatively impact operations and brand perception.

Wakefit Financials

*All values are in Rs. Cr
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Application Details of Wakefit IPO

Apply asPrice bandApply RangeLot size
Regular0 - 0Upto ₹2 Lakh--
High Networth Individual0 - 0₹2 - 5 Lakh--
For Wakefit IPO, eligible investors can apply as Regular.