Veritaas IPO

Veritaas Advertising Ltd is an integrated advertising agency offering 360-degree services across multiple platforms. The company operates in Delhi, Mumbai and Pune and owns advertisement spaces in West Bengal, Guwahati and Shillong. It operates and advertises in police booths and outdoor hoardings. The company’s marketing and advertising services are offered through retail branding, Out-of-Home (OOH), Transit, and event management. As an integrated agency, it offers creative brand marketing strategy, media planning, on ground & virtual activation capabilities, and design solutions to help clients in brand building. These integrated services range from creating a brand strategy, to curating content, designing marketing material, printing banners and other marketing materials and offering advertisement spaces (both owned and leased) to customers. It assists clients in (i) creating brand presence and educating their customers, (ii) increasing brand reach and visibility, (iii) building high recall and goodwill for the brand, (iv) engaging and interacting with targeted customers, and (v) increasing sales and boosting conversions. The company’s main revenue streams include police booths and traffic barriers, billboards, pole kiosk advertising, bus & metro branding, event management, printing and other miscellaneous services.;