Stanley Lifestyles IPO

Stanley Lifestyles, which started its operations in 2007, is a luxury furniture brand in India. It is one of the few homegrown brands that operates at scale in both manufacturing and retail in the super-premium and luxury segments. The company sells its furniture products under the "Stanley" brand. Their products include seating furniture (sofas, sofa beds, recliners, dining chairs, poufs, bar stools, and cushions), cased goods (coffee tables, end tables), kitchens and cabinets, mattresses and beds, and automotive and others. The company designs, manufactures, and retails its products through a network of company-owned and company-operated stores, as well as franchise-owned and franchise-operated stores, with a presence across India. Their integrated model allows them to control the entire process, from procuring raw materials and designing products to manufacturing, quality control, marketing, and final sales. The company operates two manufacturing facilities located at Electronic City, Bengaluru, Karnataka, and Bommasandra Jigani Link Road, Bengaluru, Karnataka.;