The company claims to have an infrastructural setup with a fully equipped manufacturing unit.
SD Retail distributes its products through a mix of channels, including distributors, exclusive brand outlets (EBOs), and multi-brand outlets (MBOs), spread across various states and Union Territories in India.
SD Retail has a network of 22 EBOs.
The company has expanded its sales avenues to include major e-commerce platforms such as Myntra, AJIO, Nykaa, Flipkart, and Amazon, as well as its own website through which it reaches customers in both the domestic and international markets.
The company has seen a consistent increase in revenue from operations over the past few years. Revenue from operations increased from Rs 96.23 crore in FY21 to Rs 128.53 crore in FY22 to Rs 135.09 crore in FY23.
The company sells all its products under the single brand "SWEET DREAMS." Any failure to efficiently market the products under this brand or any negative changes in the perception of the brand can be detrimental to its reputation and result in reduced sales, which can adversely affect the company’s operations and finances.
SD Retail's revenue depends on the sale of women’s sleepwear, which generated Rs 80.09 crore (55.61%), Rs 69.35 crore (51.42%), Rs 65.47 crore (50.96%), and Rs 50.88 crore (52.93%) to the revenue for the period ending February 29, 2024, and March FY23, FY22, and FY21, respectively. Any changes in the preferences of customers for this particular segment or a decline in demand for these products can harm the company’s finances.
While SD Retail designs its products in-house, it also depends on third-party manufacturers for the production of some products. SD Retail does not have any exclusive agreements with these third-party manufacturers. Any issues with these manufacturers obtaining sufficient quantities of high-quality apparel on time and at good prices, or any production disruptions, could seriously harm the business.
The business depends on regular purchases and prompt payments by franchise stores. Delays or failures in sales or payments, or disputes with franchisees, could negatively impact the business.
The company, its directors, and promoters are involved in some outstanding legal proceedings. Any adverse judgments in any of these cases can be detrimental to the company’s reputation and business prospects.
The company's top 10 customers contributed Rs 58.78 crore (40.81%). Rs 50.92 crore (37.75%), Rs 53.95 crore (42.00%), and Rs 41.15 crore (42.80%) to revenue for the period ended February 29, 2024, and financial years ended March 2023, 2022, and 2021, respectively. Any loss of these customers, failure to retain them, or a decline in demand from them can adversely affect the company’s business.
As of February 29, 2024, SD Retail's short-term borrowings totalled Rs 29.06 crore. Any failure to repay or service these loans on time can negatively affect the business’s financial standing.