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Luxury Time IPO
Luxury Time Ltd
₹2,49,600 /1600 sharesMinimum Investment
Luxury Time IPO Details
| Bidding dates | Minimum investment | Lot size | Price range |
|---|---|---|---|
| 4 Dec ‘25 - 8 Dec ‘25 | ₹2,49,600 | 1,600 | ₹78 - ₹82 |
| Issue size | IPO doc | Tentative allotment date | Tentative listing date |
|---|---|---|---|
| 18.74 Cr | RHP PDF | 09 Dec ‘25 | 11 Dec ‘25 |
| Face value |
|---|
| 10 |
About Luxury Time
Founded in
2008
MD/CEO
Mr Ashok Goel
Parent organisation
Luxury Time Ltd
Strengths & Risks of Luxury Time
Strengths
Risks
Luxury Time Limited claims to have over 15 years of operational experience in the Swiss luxury watch segment in India, having begun operations in 2008. This tenure has allowed the company to develop a detailed understanding of consumer behaviour in the premium and ultra-premium categories. Their ability to navigate challenges such as grey-market competition and high import duties positions them uniquely within the Indian luxury retail landscape.
The company claims to have secured exclusive distribution rights for multiple Swiss brands, enabling it to manage import, retail, and marketing functions for TAG Heuer, Zenith, Bomberg, and Exaequo in India. These long-term partnerships also extend into after-sales servicing and boutique operations, indicating that global OEMs rely on the company to maintain consistent brand representation in the Indian market.
Luxury Time Limited claims to have built a distribution network of over 70 points of sale across metros and Tier 1 cities, covering mono-brand boutiques, multi-brand outlets, and digital platforms. The company ensures brand-aligned visibility and access to high-value customers. This network also supports both B2B and D2C sales, contributing to diversified revenue channels.
The company claims to hold authorised distribution rights in India for Swiss tool manufacturers such as Bergeon and Horotec. These tools cater to watchmakers, jewellery manufacturers, and service centres, positioning the company as a specialised supplier within the professional horology ecosystem. This business vertical contributes to revenue diversification beyond retail and distribution.
Luxury Time Limited relies significantly on one Swiss company for supplying luxury watches and tools. Purchases from this top supplier accounted for 49.15 percent of the company’s total purchases for the period ended September 30, 2025, 56.28 percent in FY25, 53.26 percent in FY24, and 65.48 percent in FY23 of total purchases. Since there is no long-term binding contract in place, any change in supply terms or termination of the relationship could disrupt inventory availability and materially impact operations and cash flows.
The top customer accounted for Rs 8.45 crore (33.99 percent) of the company’s revenue for the period ended September 30, 2025; Rs 16.74 crore (27.74 percent) in FY25; Rs 12.94 crore (25.79 percent) in FY24; and Rs 11.24 crore (21.30 percent) in FY23. Any failure to retain this key customer, expand the customer base, or a loss of business from this client can adversely affect the company’s business and financial standing.
The B2B watch distribution segment contributed Rs 19.00 crore (76.45 percent) of the company’s revenue in the period ended September 30, 2025, Rs 47.39 crore (78.54 percent) in FY25, Rs 38.93 crore (77.59 percent) in FY24, and Rs 43.69 crore (82.76 percent) in FY23, making the company highly dependent on bulk distribution sales. Any slowdown in B2B demand or disruption in distributor relationships could significantly affect total revenue and profitability.
The company currently operates the authorised e-commerce platform for TAG Heuer in India, and this integration is closely tied to its warehousing, logistics, and customer support systems. Since this right is granted at the discretion of the brand owner, any loss or non-renewal of this authorisation could directly affect online sales, reduce digital visibility, and negatively impact the company’s financial performance.
A significant portion of revenue is concentrated in two regions, Delhi and Maharashtra. Delhi contributed Rs 4.14 crore (16.67 percent) of the company’s total revenue in the period ended September 30, 2025, Rs 12.25 crore (20.31 percent) in FY25, Rs 9.64 crore (19.22 percent) in FY24, and Rs 10.31 crore (19.54 percent) in FY23. Maharashtra contributed Rs 7.48 crore (30.09 percent) of the total revenue in the period ended September 30, 2025, Rs 19.65 crore (32.57 percent) in FY25, Rs 15.90 crore (31.69 percent) in FY24, and Rs 13.94 crore (26.41 percent) in FY23. Any adverse development in these markets, economic, regulatory, or operational, may materially affect revenue and store performance.
The company and its promoters are involved in certain ongoing legal proceedings, including criminal and tax disputes. Any adverse judgment in these cases can be detrimental to the company’s business prospects.
The company reported negative operating cash flows of Rs 1.86 crore in the period ended September 30, 2025, Rs 0.33 crore in FY25, and Rs 1.23 crore in FY23. If similar trends continue, the company may face challenges in funding day-to-day operations or maintaining adequate working capital.
The company’s business model is tied directly to the global reputation and performance of the luxury brands it distributes. Any decline in brand perception, legal disputes, or global market downturn affecting these brands could reduce customer demand in India, adversely affecting revenue.
Luxury Time Financials
*All values are in Rs. Cr
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Application Details of Luxury Time IPO
| Apply as | Price band | Apply Range | Lot size |
|---|---|---|---|
| Individual investor | ₹78 - 82 | ₹2 - 5 Lakh | 1600 |
For Luxury Time IPO, eligible investors can apply as Individual investor.