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Cash Ur Drive Marketing IPO
Cash UR Drive Marketing Limited
₹2,46,000 /2000 sharesMinimum investment
IPO listing details
Listed on
7 Aug '25
Issue price
₹130.00
Listing price
₹155.00
Listing gains
₹25.00 (19.23%)
Exchange
--
IPO details
Minimum investment
₹2,46,000
Price range
₹123 - ₹130
Lot size
1,000
Issue size
60.79 Cr
Face value
10
IPO document
Subscription rate
Qualified Institutional Buyers54.49x
Non-Institutional Investor118.90x
Retail Individual Investor50.35x
Total43.83x
As of 04 Aug'25, 04:00 PM
Schedule
31 Jul 2025
IPO open date
4 Aug 2025
IPO close date
5 Aug 2025
Allotment date
5 Aug 2025
Funds unblock or debit
7 Aug 2025
Tentative listing date
About
Founded in
2009
MD/CEO
Mr Raghu Khanna
Parent organisation
Cash UR Drive Marketing Limited
Cash Ur Drive Marketing Financials
Revenue
Total Assets
Profit
All values are in ₹ Cr
Strengths & Risks
Strengths
Risks
Cash Ur Drive Marketing holds accreditations from the Directorate of Advertising and Visual Publicity (DAVP) and the Indian Newspaper Society (INS). These certifications allow the company to participate in government advertising campaigns and access a broad network of print and media platforms.
The company offers end-to-end advertising services, including media selection, advertisement design, negotiation, and ad space bookings. It claims that this integrated approach allows it to manage the full cycle of advertising execution across multiple formats and regions.
The company is ISO 9001:2015 certified for its quality management systems.
The company has reported a consistent increase in revenue from operations and profit after tax (PAT). Revenue from operations increased from Rs 79.41 crore in FY23 to Rs 93.75 crore in FY24 and Rs 139.32 crore in FY25. PAT increased from Rs 5.14 crore in FY23 to Rs 9.22 crore in FY24 and Rs 17.68 crore in FY25.
As of FY25, the company had contingent liabilities amounting to Rs 18.14 crore, a sharp increase from Rs 12.95 crore in FY24 and Rs 10.45 crore in FY23. If any of these contingent liabilities materialise, it could adversely affect the company’s financial condition.
A significant portion of the company’s revenue is derived from outdoor media and transit media. Transit media accounted for Rs 51.82 crore (37.20 percent) of the company’s revenue in FY25, Rs 37.06 crore (39.53 percent) in FY24, and Rs 25.29 crore (31.85 percent) in FY23. Outdoor media accounted for Rs 77.35 crore (55.52 percent) of the company’s revenue in FY25, Rs 55.25 crore (58.93 percent) in FY24, and Rs 51.66 crore (65.06 percent) in FY23. Any inability or failure to source new clients for these services could adversely affect the company’s business.
The company reported negative cash flow from operating activities worth Rs 14.39 crore in FY25 and Rs 0.35 crore in FY23. Additionally, negative cash flow from investing activities amounted to Rs 6.43 crore in FY25, Rs 5.97 crore in FY24, and Rs 6.51 crore in FY23. The company also reported negative cash flow from financing activities amounting to Rs 5.15 crore in FY24. If cash outflows continue to exceed inflows in the future, the company may face liquidity challenges.
The top five customers accounted for Rs 58.24 crore (41.80 percent) of the company’s revenue in FY25, Rs 56.45 crore (60.21 percent) in FY24, and Rs 47.01 crore (59.21 percent) in FY23. Furthermore, the top customer alone accounted for Rs 21.78 crore (15.63 percent) of the company’s revenue in FY25, Rs 20.77 crore (22.16 percent) in FY24, and Rs 16.54 crore (20.83 percent) in FY23. Any failure to retain these key customers, expand the customer base, or a loss of business from these clients can adversely affect the company’s business and financial standing.
A significant portion of the company’s revenue is derived from four states: Delhi, Haryana, Uttar Pradesh, and Maharashtra. Together, they accounted for Rs 122.95 crore (88.25 percent) of the company’s revenue in FY25, Rs 70.25 crore (74.94 percent) in FY24, and Rs 68.04 crore (85.69 percent) in FY23. Any adverse political, social, or economic developments in these regions could be detrimental to the company’s revenues and profitability.
As of FY25, the company had trade receivables amounting to Rs 37.06 crore. Any failure to collect these receivables on time or at all can hurt the business and its financial condition.
The company, its promoters, and group companies are involved in certain ongoing legal proceedings. Any adverse judgments in any of these cases could hurt the company’s business prospects.
A significant portion of the company’s revenue is derived from existing or repeat customers. They accounted for Rs 102.63 crore (73.67 percent) of the company’s revenue in FY25, Rs 44.46 crore (47.42 percent) in FY24, and Rs 38.62 crore (48.63 percent) in FY23. Any adverse change or fluctuation in the number of customers renewed and discontinued could adversely affect the company’s revenue from operations.
The top five suppliers accounted for Rs 32.71 crore (30.67 percent) of the company’s total cost of services and goods in FY25, Rs 27.42 crore (37.12 percent) in FY24, and Rs 32.50 crore (49.82 percent) in FY23. Furthermore, the top supplier alone accounted for Rs 12.26 crore (11.99 percent) of the company’s total cost of services and goods in FY25, Rs 8.26 crore (11.19 percent) in FY24, and Rs 11.89 crore (18.24 percent) in FY23. Any disruption in supplies from one or more of these suppliers could adversely affect the company’s business and finances.
Application details
For Cash Ur Drive Marketing IPO, eligible investors can apply as Regular.
| Apply as | Price band | Apply range | Lot size |
|---|---|---|---|
| Regular | ₹123 - ₹130 | ₹2 - ₹5 Lakhs | 1000 |
| High Networth Individual | ₹123 - ₹130 | ₹2 - ₹5 Lakhs | 1000 |