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Brainbees Solutions(Firstcry) IPO
Brainbees Solutions Ltd
₹14,080 /32 sharesMinimum investment
IPO details
Minimum investment
₹14,080
Price range
₹440 - ₹465
Lot size
32
Issue size
4,193.73 Cr
Face value
2
IPO document
Subscription rate
Qualified Institutional Buyers17.15x
Non-Institutional Investor4.05x
Retail Individual Investor2.06x
Employees6.16x
Total10.83x
As of 08 Aug'24, 04:00 PM
Schedule
6 Aug 2024
IPO open date
8 Aug 2024
IPO close date
9 Aug 2024
Allotment date
9 Aug 2024
Funds unblock or debit
13 Aug 2024
Tentative listing date
About
Founded in
2010
MD/CEO
Mr. Supam Maheshwari
Parent organisation
Brainbees Solutions Ltd
Brainbees Solutions(Firstcry) Financials
Revenue
Total Assets
Profit
All values are in ₹ Cr
Strengths & Risks
Strengths
Risks
Firstcry has expanded its international footprint by establishing operations in the UAE and Saudi Arabia in 2019 and 2022, respectively.
The integrated FirstCry platform caters to three critical parenting needs: shopping, community engagement, and education. This multi-channel approach spans online platforms, contemporary storefronts, and general trade retail across India, with extended online services in the UAE and Saudi Arabia.
Through the Edubees Educational Trust, Firstcry owns and manages multiple pre-schools across India. The brand further extends its educational reach through a network of franchised pre-schools.
On its platform, Firstcry offers an extensive selection of over 1.5 million store keeping units (SKUs), sourced from more than 7,500 brands, encompassing local and global names as well as in-house brands.
In India, Firstcry's retail presence includes 1,018 modern stores under the FirstCry and BabyHug brands, spread over 508 cities across 28 states and five Union Territories.
The company has seen a consistent increase in its revenue from operations, increasing from Rs 1,602.85 crore in FY21 to Rs 2,401.29 crore in FY22 to Rs 5,632.54 crore in FY23.
Firstcry is currently facing several lawsuits involving the company, its subsidiaries, and directors. Any unfavourable judgments in these cases could negatively impact the company's business operations.
Firstcry has experienced financial losses in the past, with a loss after tax of Rs 78.68 crore in FY22 and Rs 486.06 crore in FY23. Continued losses could negatively impact the business and the value of its equity shares.
The sale of Firstcry's in-house brand products brings with it risks, including reliance on third-party manufacturers for certain products and raw materials, potential liability issues from accidents and product defects, and the risk of unauthorised sales.
Firstcry's success depends heavily on the growth of the online commerce sector in India and its ability to adapt to changing customer behaviour on digital platforms. Any stagnation in the sector's growth or failure to adapt could adversely affect the company's operational results.
Firstcry does not have complete control over the quality of products and brands sold through its multi-channel retailing platform, which could lead to legal issues and reputational damage due to product defects, poor quality, or authenticity concerns.
As of December 31, 2023, Firstcry had total financial indebtedness of Rs 276.29 crore. Any inability to service or repay these debts on time could adversely affect the company’s financial health.
Application details
For Brainbees Solutions(Firstcry) IPO, eligible investors can apply as Regular & Employee.
| Apply as | Price band | Apply range | Lot size |
|---|---|---|---|
| Regular | ₹440 - ₹465 | Upto ₹2 Lakhs | 32 |
| Employee | ₹396 - ₹421 | Upto ₹2 Lakhs | 32 |
| High Networth Individual | ₹440 - ₹465 | ₹2 - ₹5 Lakhs | 32 |