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Adcounty Media IPO
Adcounty Media India Ltd
₹1,28,000 /1600 sharesMinimum Investment
Adcounty Media IPO Listing Details
| Listed On | Issue Price | Listing Price | Listing Gains |
|---|---|---|---|
| -- | ₹85.00 | ₹130.00 | ₹45.00 (52.94%) |
Adcounty Media IPO Details
| Bidding Dates | Min. Investment | Lot Size | Price Range |
|---|---|---|---|
| 27 Jun ‘25 - 1 Jul ‘25 | ₹1,28,000 | 1,600 | ₹80 - ₹85 |
| Issue Size | IPO Doc |
|---|---|
| 50.69Cr | RHP PDF |
Subscription rate
As of 01 Jul'25, 05:00 PM
| Qualified Institutional Buyers | 137.33x |
| Non-Institutional Investor | 555.65x |
| Retail Individual Investor | 221.68x |
| Total | 177.90x |
About Adcounty Media
Founded in
2017
Managing director
Mr Chandan Garg and Mr Aditya Jangid
Parent organisation
Adcounty Media India Ltd
Strengths & Financials of Adcounty Media
Strengths
Risks
Adcounty Media India claims to use a combination of in-house platforms and widely adopted third-party tools such as Appsflyer, Sensor Tower, Trackier, and Applovin for managing and optimising digital advertising campaigns. These tools are used to automate tasks, identify target audiences, measure performance, and streamline media buying operations across publisher sites.
Within its adtech vertical, the company claims to have developed platforms such as VOOHOO Live, a live-streaming social media application. It also claims to operate a proprietary programmatic tool, BidCounty, which supports ad automation, real-time analytics, and system integration, facilitating customised and efficient digital campaign execution.
Adcounty Media India claims to have received recognition from multiple organisations, including being named an "Emerging Indian Startup to Work For" by Innovative Zone and receiving the "Emerging Business of the Year in Digital Marketing" award from Franchise India. Additionally, the company is ISO/IEC 27001:2022 certified for information security.
Adcounty Media India claims to have executed customised digital marketing campaigns for several prominent clients across industries, including Zepto, MUV, Paisabazaar, and Banksathi.
The company has witnessed an increase in profit after tax (PAT) over the last three years. It increased from Rs 2.00 crore in FY22 to Rs 7.63 crore in FY23 and Rs 8.28 crore in FY24.
The top 10 customers of Adcounty Media India contributed Rs 33.27 crore (77.98 percent) to the total revenue in FY24, Rs 37.66 crore (70.30 percent) in FY23, and Rs 19.81 crore (63.95 percent) in FY22. Any failure to retain these key customers, expand the customer base, or a loss of business from these clients can adversely affect the company’s business and financial standing.
The company reported negative cash flow from investing activities, amounting to Rs 0.09 crore in FY24, Rs 4.18 crore in FY23, and Rs 0.22 crore in FY22. If cash outflows continue to exceed inflows in the future, the company may face liquidity challenges.
The company, its promoters, and directors are involved in various ongoing legal proceedings, including civil and tax-related matters. Any adverse judgments in any of these cases could be detrimental to the company’s business prospects.
A significant portion of the company’s revenue comes from Karnataka, Haryana, and Maharashtra. These states contributed 93.25 percent, 92.23 percent, and 88.46 percent to the company’s total revenue from India in FY24, FY23, and FY22, respectively. Karnataka alone contributed Rs 14.41 crore (44.19 percent) to the company’s total revenue from operations in India in FY24, Rs 19.02 crore (42.54 percent) in FY23, and Rs 6.64 crore (25.94 percent) in FY22. Any adverse political, social, or economic developments in these states could materially affect the company’s business operations and financial performance.
Adcounty Media Financials
*All values are in Rs. Cr
No Graph Data To Display
Application Details of Adcounty Media IPO
| Apply as | Price band | Apply upto |
|---|---|---|
| Regular | ₹80 - 85 | ₹2 - 5 Lakh |
| High Networth Individual | ₹80 - 85 | ₹2 - 5 Lakh |
For Adcounty Media IPO, eligible investors can apply as Regular.