About Orient Electric
Orient Electric Limited is a trusted brand and part of the CKA Birla Group, an esteemed Indian multinational conglomerate with over seven decades of experience. The company's vision is to spread happiness by using smart technology, constantly undertaking initiatives to create innovative products for consumers. Its mission is to become a leading Indian electrical brand with a significant global presence, focused on making customers happy with smart solutions. It offers a diverse portfolio of products, including fans, lighting, wires, switchgear, and home appliances to serve as a one-stop solution provider. The company is evolving with the Indian consumer, who is culturally rooted and digitally connected, by reshaping its offerings to build meaningful connections. It has expanded its international footprint to over 30 countries, establishing itself as one of India's largest exporters of fans.;
| Parent Organisation | Orient Electric Limited |
| Managing Director | Ravindra Singh Negi |