F&O
Kent RO IPO
Kent RO Systems
Kent RO IPO Details
| Bidding Dates | Min. Investment | Lot Size | Price Range |
|---|---|---|---|
| To be announced | -- | -- | -- |
| Issue Size | IPO Doc |
|---|---|
| 0 | DRHP PDF |
About Kent RO
Founded in
2007
Managing director
Mr Mahesh Gupta
Parent organisation
Kent RO Systems
Strengths & Financials of Kent RO
Strengths
Risks
Kent R O Systems claims to be the pioneer in introducing reverse osmosis (RO) technology in the water purifier segment in India. The company first launched an RO-based water purifier in 1999 and claims to serve over 5.50 million consumers, as of September 30, 2024. The company further claims it has the highest number of stock-keeping units (SKUs) in both the overall and premium water purifier categories, among its peers.
The company claims to have received the highest number of certifications in the Indian water purifier category, including National Sanitation Foundation/American National Standards Institute standard for point-of-use reverse osmosis systems (NSF/ANSI 58), Bureau of Indian Standards (BIS ), Water Quality Association (WQA) gold seal certification, and CE (Conformité Européenne) marking.
The company claims to have a strong focus on innovation, with several patented technologies across its product portfolio. These include mineral RO technology, zero-water-wastage systems, IoT-enabled purifiers, and integrated ultraviolet light-emitting diodes (UV LEDs) for disinfection. Kent also claims to hold rights to use 15 registered patents and has a dedicated R&D lab in Noida, Uttar Pradesh, backed by a team of qualified professionals.
Kent R O Systems claims to have undertaken targeted brand-building initiatives aimed at enhancing brand equity and increasing visibility across multiple consumer touchpoints. The company’s marketing strategy spans television (TV) sponsorships, cricket team and tournament partnerships, print advertisements, digital media, social media, e-commerce platforms, over-the-top (OTT) mobile apps, and celebrity endorsements, notably with actress Hema Malini as its brand ambassador for over a decade.
Kent R O Systems claims to have the capability to build and scale new brands beyond its core water purification business. In FY23, it introduced its BLDC fan business under the ‘Kuhl’ brand and claims to have launched over 120 SKUs within two years. The company also claims to have established a dedicated fan manufacturing unit, Noida Facility II, with a built-up area of approximately 31,167 square metres.
Kent R O Systems claims to leverage its brand strength to offer a diverse product portfolio and increase consumer wallet share. While it is primarily known for RO water purifiers, the company has expanded into categories such as water softeners, kitchen and home appliances, and energy-efficient fans, under the ‘Kent’ and ‘Kuhl’ brands, respectively. It claims that this strategic diversification allows it to meet broader household needs and tap into multiple consumer spending categories.
Kent R O Systems claims to have streamlined manufacturing operations that combine in-house production with external sourcing to maintain product quality and efficiency. It further claims to use advanced machinery and quality control processes, including manufacturing key components like RO membranes and BLDC motors in-house.
Kent R O Systems claims to maintain a strong financial position, with significant reserves and no long-term debt since incorporation. The company states that it has built reserves through retained earnings, held in the form of cash equivalents, investments, and real estate assets. It also claims to follow a proactive inventory management approach and has invested in operational and residential real estate, some of which is provided to employees at no cost to support retention. As of September 30, 2024, the company reports holding Rs 477.51 crore in operational real estate, Rs 125.63 crore in residential real estate, and Rs 259.80 crore in investments.
The company claims to have a wide pan-India distribution and service network with 1,898 channel partners, 5,000+ technicians, and presence across 15,000+ pin codes. It also claims to be the largest exporter of water purifiers from India in FY24.
The company holds ISO 9001:2015 certification for quality management systems, ISO 14001:2015 certification for environmental management systems, and ISO 45001:2018 certification for occupational health and safety.
The company has witnessed a consistent increase in revenue from operations. It increased from Rs 1,047.37 crore in FY22 to Rs 1,084.39 crore in FY23 and Rs 1,178.18 crore in FY24.
Kent RO Financials
*All values are in Rs. Cr
No Graph Data To Display