Credo Brands Marketing IPO

Credo Brands Marketing Limited

₹14,098 /53 sharesMinimum Investment

Credo Brands Marketing IPO Listing Details

Listed OnIssue PriceListing PriceListing Gains
BSE & NSE₹280.00₹282.00₹2.00 (0.71%)

Credo Brands Marketing IPO Details

Bidding DatesMin. InvestmentLot SizePrice Range
19 Dec ‘23 - 21 Dec ‘23₹14,09853₹266 - ₹280
Issue SizeIPO Doc
549.78Cr
RHP PDF

Subscription Status As on 21 Dec '23, 5:20 PM

  • Qualified Institutional Buyers
    104.95x
  • Non-Institutional Investor
    55.48x
  • Retail Individual Investor
    19.81x
  • Total
    51.78x

About Credo Brands Marketing

Established in 1998, the brand "Mufti," under Credo Brands Marketing Limited, sells shirts, t-shirts, sweatshirts, jeans, cargo, chinos, jackets, blazers, and sweaters. The product categories span relaxed holiday casuals, authentic daily casuals, urban casuals, party wear, and athleisure. Mufti's products are accessible through a nationwide multichannel distribution network, including exclusive brand outlets (EBOs), large format stores (LFSs), and multi-brand outlets (MBOs). The brand also reaches customers through online channels, including its website and various e-commerce marketplaces. The brand outsources its manufacturing operations while design aspects are managed internally.;
Parent Organisation
Credo Brands Marketing Limited
Founded
1999
Managing Director
Mr. Kamal Khushlani

Strengths & Risks

  • Credo Brands Marketing maintains enduring partnerships with its manufacturing, supply, and distribution network. Some of these partnerships have been in place since the brand's inception.
  • The company has a network of 48 fabric and accessories suppliers and 48 manufacturing partners, with the top five suppliers and partners having an average association of eight years each as of September 30, 2023.
  • The company has an experienced in-house textile print and pattern team comprising skilled graphic designers, illustrators, textile designers, and technicians.
  • Credo Brands engages with a network of suppliers and manufacturing partners, including collaboration with an export house operating outside India. This strategic arrangement provides exposure to international trends..
  • Revenue from operations increased by 46.02%, rising from Rs. 341.1719 crore in 2022 to Rs. 498.181 crore in 2023. For the three months ending June 30, 2023, revenue from operations reached Rs. 118.49 crore.
  • Credo Brands Marketing Limited engages in regular transactions with related parties during its business, and there is no guarantee that these transactions will not negatively impact the company's business, financial condition, and operational results.
  • While the company designs its products internally, the manufacturing process is outsourced to third-party partners without exclusivity arrangements. Any issues in obtaining an adequate quantity of quality products in a timely manner from these partners may adversely affect the company's business, cash flows, financial condition, and operational results.
  • With more than 90% of revenue derived from offline retail channels, the company faces a risk of dependence on offline sales. Failing to increase revenues from online sales could result in continued reliance on offline channels, exposing the company to associated risks.
  • The company's operational and supply chain risks are heightened due to the concentration of warehouses and manufacturing partners in specific regions. This exposure may adversely affect the company's business, cash flows, financial condition, and operational results.
  • Dependence on third-party transportation providers for product delivery poses a risk. Any disruption or failure in transportation by these third parties may adversely affect the company's operations.
  • Unprovided contingent liabilities may materialize and adversely affect the company's financial condition.
  • The company has incurred indebtedness, and failure to comply with repayment and other financial arrangements may negatively impact its business and financial condition. Variable interest rates in certain financial agreements may also adversely affect operational results.

Financials

*All values are in Rs. Cr
No Graph Data To Display

Application details

Apply asPrice bandApply upto
Regular266 - 280₹2 Lakh
High Networth Individual266 - 280₹2 - 5 Lakh
For Credo Brands Marketing IPO, eligible investors can apply as Regular.
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