Credo Brands Marketing IPO

Established in 1998, the brand "Mufti," under Credo Brands Marketing Limited, sells shirts, t-shirts, sweatshirts, jeans, cargo, chinos, jackets, blazers, and sweaters. The product categories span relaxed holiday casuals, authentic daily casuals, urban casuals, party wear, and athleisure. Mufti's products are accessible through a nationwide multichannel distribution network, including exclusive brand outlets (EBOs), large format stores (LFSs), and multi-brand outlets (MBOs). The brand also reaches customers through online channels, including its website and various e-commerce marketplaces. The brand outsources its manufacturing operations while design aspects are managed internally.;