Cello World IPO

Cello World, established in 2018, has a strong connection with the 'Cello' brand dating back to 1962 through its promoters, Pradeep Ghisulal Rathod and Pankaj Ghisulal Rathod, whose father, Late Ghisulal Dhanraj Rathod, was associated with Cello Plastic Industrial Works ("CPIW"). Cello World now offers a wide range of contemporary products across various categories, materials, and price points to meet diverse consumer requirements. Cello World specializes in trading houseware, insulated ware, electronic appliances, and cleaning aids products. While the majority of the products are manufactured by their subsidiaries, some are produced by third-party manufacturers. Additionally, certain subsidiaries sell their products directly, while others distribute them through Cello World. ;