Cello World was recognized in 2021 as one of India's trusted brands by Commerzify. They specialize in consumer houseware, writing instruments, stationery, and molded furniture.
With 13 manufacturing facilities located across India, as of June 30, 2023, they're expanding with a new glassware facility in Rajasthan.
Offering 15,891 different product variants within their three main categories as of the same date, Cello World serves a diverse customer base, catering to various preferences and budgets.
In recent years, they've introduced numerous new products, with 397, 169, and 380 in 2021, 2022, and 2023, and 55 and 50 in the first three months of June 2022 and June 2023, respectively.
Their product range spans materials like plastic, steel, opal, glass, copper, and melamine.
Cello World recorded revenue growth, increasing from Rs. 1049.5 crore in 2021 to Rs. 1359.2 crore in 2022 and Rs. 1796.7 crore in 2023.
Cello World is vulnerable to changes in the prices of raw materials, particularly plastic granules and plastic polymers. If these materials become more expensive or harder to obtain, it could negatively impact its business, financial condition, and cash flow.
Cello World relies on its distribution network in India and abroad to sell its products. Any disruption in this network could adversely affect the company's business, financial results, and cash flow.
The company sources certain products, such as steel and glassware, from third-party contract manufacturers, primarily based in China. This reliance on external manufacturers exposes Cello World to potential risks that, if realized, could harm its business and financial standing.
Cello World won't receive any proceeds from the Offer; instead, these funds will go directly to the selling shareholders.
The construction of the Rajasthan Glassware Unit, scheduled for completion in 2025, may face delays. After its construction, there might be challenges in ramping up production and maintaining quality standards, which could impact the company's operations.
Cello World has contingent liabilities and commitments, which could adversely impact its financial condition if they materialize.
The company, its promoters, directors, subsidiaries, and group companies are involved in pending litigation. An adverse outcome in these legal matters could affect the company's business, financial results, cash flow, and financial condition.
Cello World and its subsidiaries have received unsecured, interest-free loans from promoters and certain members of the Promoter Group, amounting to Rs. 290.75 crore as of September 30, 2023. These loans are repayable on demand and can be recalled at any time by the lenders, posing a financial risk.