boAt IPO

Imagine Marketing Ltd.

boAt IPO Details

Bidding DatesMin. InvestmentLot SizePrice Range
To be announced------
Issue SizeIPO Doc
2000.00Cr
DRHP PDF

About the company

Imagine Marketing (boAt) is a digital-first consumer products company and one of the largest Indian digital-first brands in terms of revenue from operations for the financial year 2021. It was founded in 2013 and is led by its flagship brand “boAt” which was launched in 2014. It has products in various segments. It provides audio wearables such as wired headphones and earphones, wireless headphones and earphones (neckbands), bluetooth speakers, home theatre systems among others. It also consists of smartwatches, gaming accessories that include wired and wireless headsets, mouse and keyboards, mobile accessories and personal care appliances.;
Founded in
2013
Managing director
Vivek Gambhir
Parent organisation
Imagine Marketing Ltd.
Imagine Marketing Ltd. IPO
https://www.youtube.com/watch?v=6hQGOjRJUh4

Strength and risks

Strengths
Risks
One of the largest Indian digital-first brands with leading market positions across multiple fast-growing product categories.
Company’s flagship brand “boAt” is a consumer brand with strong market positioning and a clear value proposition.
Digital-first platform capabilities are targeted to enable growth and continue to allow building a presence across multiple consumer categories.
RedGear brand to cater to the gaming headsets and controllers (keyboard, mouse, mouse pad, joystick) market.
Some products including Rockerz 255, Airdopes 131 and storm smartwatch have a rating of over 4 (out of 5) with over 400,000 ratings across online marketplaces.
In January 2022, the company announced a partnership with Dixon Technologies for manufacturing “Made-in-India” wireless audio devices.

Financials

*All values are in Rs. Cr
No Graph Data To Display
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