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F&O
boAt IPO
Imagine Marketing Ltd.
boAt IPO Details
| Bidding Dates | Min. Investment | Lot Size | Price Range |
|---|---|---|---|
| To be announced | -- | -- | -- |
| Issue Size | IPO Doc |
|---|---|
| 2000.00Cr | DRHP PDF |
About boAt
Founded in
2013
Managing director
Vivek Gambhir
Parent organisation
Imagine Marketing Ltd.
Imagine Marketing Ltd. IPO
https://www.youtube.com/watch?v=6hQGOjRJUh4
Strengths & Financials of boAt
Strengths
Risks
One of the largest Indian digital-first brands with leading market positions across multiple fast-growing product categories.
Company’s flagship brand “boAt” is a consumer brand with strong market positioning and a clear value proposition.
Digital-first platform capabilities are targeted to enable growth and continue to allow building a presence across multiple consumer categories.
RedGear brand to cater to the gaming headsets and controllers (keyboard, mouse, mouse pad, joystick) market.
Some products including Rockerz 255, Airdopes 131 and storm smartwatch have a rating of over 4 (out of 5) with over 400,000 ratings across online marketplaces.
In January 2022, the company announced a partnership with Dixon Technologies for manufacturing “Made-in-India” wireless audio devices.
Strength of the company’s flagship “boAt” brand and other brands is crucial to success.
Failure to successfully identify and respond to changing customer preferences and market developments in a cost-effective and timely manner.
Operates in a highly competitive industry including large and established competitors.
Dependence on a number of third-party contract manufacturers and component suppliers for the production of its products.
Risks associated with overseas procurement, such as geographical concentration and foreign currency exchange risks.
Disruptions in its relationships with certain online marketplaces and offline distributors.
Dependence on the audio and wearables category.
Inability to adequately protect its flagship brand ‘boAt’ and its intellectual property.
boAt Financials
*All values are in Rs. Cr
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