Urban Company IPO

Urban Company Limited

Urban Company IPO Details

Bidding DatesMin. InvestmentLot SizePrice Range
To be announced------
Issue Size
1900.00Cr

About Urban Company

Urban Company Limited operates a technology-enabled online services marketplace focused on home and beauty service categories. Its platform allows consumers to book services such as cleaning, pest control, appliance repair, electrician, plumbing, carpentry, painting, skincare, grooming, and massage therapy. These services are delivered by trained and independent service professionals at the consumers’ convenience. Urban Company also sells water purifiers and electronic door locks under the brand name ‘Native’ to consumers in India and abroad. Products used by service professionals, such as tools and consumables, are procured by the company from select brands, some of which are manufactured exclusively for them. The company has expanded its services to the UAE, Singapore, and the Kingdom of Saudi Arabia. As of December 31, 2024, the company had operations in 59 cities, including 48 in India and the remaining in overseas markets.;
Founded in
2014
Managing director
Mr Abhiraj Singh Bhal
Parent organisation
Urban Company Limited

Strengths & Financials of Urban Company

Strengths
Risks
The company operates its platform at a hyperlocal level to minimise travel distances for service professionals. The platform divides each city into multiple micro-markets, with a typical radius of 3-5 km, though this varies by service category. As of December 31, 2024, the company claims to have over 12,000 service micro-markets across various cities. When introducing new service categories in a micro-market, the company focuses on quality and reliability, increasing market penetration. The company also claims that service professionals earn 30-40% more than their peers who are not on the platform.
As of December 31, 2024, the company claims to have facilitated transactions for 13.26 million unique consumers across all geographies where it operates. It also claims to have onboarded 0.66 million unique consumers, representing 50.08% of the total consumers between January 1, 2022, and December 31, 2024.
Urban Company claims to provide in-house training programs for service professionals, which familiarise them with service standards, tools, consumables, and the platform’s technology. As of December 31, 2024, the company claims to have over 220 dedicated training classrooms in 15 cities across India. Service professionals undergo training and are provided with feedback to continuously improve. Additionally, the company claims to supply service professionals with high-quality tools and consumables, either under its own brand names or through exclusive arrangements with other brands. These products are delivered directly to the doorsteps of the service professionals.
The company has a technology-driven model embedded across all its business operations, allowing it to scale its services effectively. As the company gains new insights in specific service categories and geographies, it applies these learnings across its operations, creating a unified technology stack. The company claims that this strategy helps to launch new services quickly, reduce time-to-market for pilot projects, and maintain quality control across various regions.
The company has witnessed a consistent increase in the number of annual transacting consumers, with the number rising from 0.38 crore in FY22 and 0.48 crore in FY23 to 0.56 crore in FY24 and 0.63 crore in the nine months ended December 31, 2024. The company has also seen a corresponding rise in consumer spending on the platform. The services spend per consumer increased from Rs 3,349 in FY22 and Rs 3,786 in FY23, to Rs 3,959 in FY24, and Rs 3,224 in the nine months ended December 31, 2024.

Urban Company Financials

*All values are in Rs. Cr
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