Umiya Mobile offers a diverse range of products, including smartphones from leading brands like Apple, Samsung, and Xiaomi, as well as consumer electronics such as smart TVs and air conditioners. The company claims to provide small vendors the opportunity to sell products under various brand names, such as Umiya, My Phone, and Phone Plus, once they meet certain criteria. The company further states that this model allows smaller businesses to partner with Umiya Mobile without significant upfront costs.
Umiya Mobile operates 154 stores spread across 26 cities in Gujarat and 52 stores spread across 14 cities in Maharashtra. The company claims to have a robust network of owned and retail outlet stores, strategically located in popular areas to maximise customer accessibility.
The company claims that its retail stores are situated in high-traffic, easily accessible locations, allowing customers to visit at their convenience. Each store features a product display area where customers can test products before purchasing, ensuring an informed and confident buying decision. The company further states that these well-selected locations enhance customer experience and drive footfall to the stores.
The company has reported a consistent increase in revenue from operations. It increased from Rs 212.11 crore in FY22 to Rs 333.31 crore in FY23 and Rs 451.48 crore in FY24.
The top 10 suppliers accounted for Rs 157.16 crore (58.14 percent) of the company’s total purchases in the period ended September 30, 2024, Rs 273.25 crore (62.48 percent) in FY24, Rs 236.50 crore (72.89 percent) in FY23, and Rs 157.91 crore (76.18 percent) in FY22. Any disruption in supplies from one or more of these suppliers could adversely affect the company’s business and finances.
A significant portion of the company’s revenue is derived from two states: Maharashtra and Gujarat. Any adverse political, social, or economic developments in these regions could harm the company’s business, results of operations, and financial condition.
The company reported negative cash flow from operating activities amounting to Rs 6.38 crore in the period ended September 30, 2024, Rs 6.77 crore in FY24, Rs 4.66 crore in FY23, and Rs 4.82 crore in FY22. If cash outflows continue to exceed inflows in the future, the company may face liquidity challenges.
The company’s business is impacted by seasonality, with higher sales volumes during the festive period. Any inability to address this fluctuation in demand could hurt its business and finances.
The company is involved in certain ongoing legal proceedings. Any adverse judgments in any of these cases could be detrimental to the company’s business prospects.
Umiya Mobile relies heavily on third-party logistics providers for the delivery of products to and from its stores. Any disruptions in the supply or transportation network, such as transportation strikes, accidents, or natural disasters, could adversely affect the company’s product deliveries.
Umiya Mobile is dependent on equity, cash balances, and debt financing to support its operations and growth. Any increase in interest rates could significantly raise the company’s interest expenses, which may negatively impact its financial condition and results of operations.
As of September 30, 2024, the company had outstanding financial indebtedness amounting to Rs 19.18 crore. Any failure to service or repay these loans on time could harm the company’s operations and financial position.