Studds Accessories was the largest two-wheeler helmet manufacturer in India by revenue in FY24 and the world’s largest by volume in calendar year 2024, according to a CARE report. With nearly five decades of industry experience, the company claims to have built a strong market position through its Studds and SMK brands, which cater to different price segments. The company sold approximately 7.40 million helmets in FY25 and attributes its growth to consistent product innovation, adherence to safety standards, and a broad product portfolio that spans both domestic and international markets.
Studds Accessories claims to offer a broad portfolio of helmets and motorcycle accessories that cater to both mass commuter and premium segments. As of August 31, 2025, the company offered over 240 helmet designs across full-face, flip-up, off-road, and open-face categories, supported by a range of 19,258 stock-keeping units (SKUs). The Studds brand covers the mass and mid-market segments with helmets priced between Rs 875 and Rs 4,000, while the SMK brand caters to the premium market with helmets priced between Rs 3,000 and Rs 12,800.
Studds Accessories claims to operate a vertically integrated business model that spans raw material procurement, design, production, and distribution, allowing tighter control over quality and faster product development. The company operates four manufacturing facilities in Faridabad, all reportedly equipped with technologies such as automated silicon hard coating, sputtering and metalising systems, robotic machinery, and an in-house testing laboratory certified by the Vehicle Certification Agency (VCA), England.
Studds Accessories claims to have a broad sales and distribution network that supports its operations across India and more than 70 countries worldwide. As of August 31, 2025, the company had 363 active distributors in India and maintained export operations in key regions across the Americas, Europe, and Asia (excluding India). Its products are sold through multiple channels, including distributors, original equipment manufacturers (OEMs), exclusive brand outlets (EBOs), e-commerce platforms, and institutional customers such as the central police canteens and the canteen stores department.
The company is ISO 9001:2015 certified for its quality management systems, ISO 14001:2015 certified for its environmental management systems, and IS 4151:2015 certified for protective helmets for motorcycle riders issued by the BIS. It has also received the Economic Commission of Europe (ECE) 22.06 certification for the sale of its products in India and global markets.
The company has witnessed a consistent increase in revenue from operations and profit after tax (PAT). Revenue from operations increased from Rs 499.17 crore in FY23 to Rs 529.02 crore in FY24 and Rs 583.82 crore in FY25. PAT increased from Rs 33.15 crore in FY23 to Rs 57.23 crore in FY24 and Rs 69.64 crore in FY25.
Studds Accessories derives a significant portion of its revenue from its Studds brand. It accounted for Rs 107.73 crore (72.22 percent) of the company’s total sales for the period ended June 30, 2025; Rs 457.26 crore (78.32 percent) in FY25; Rs 456.26 crore (83.31 percent) in FY24; and Rs 401.56 crore (77.89 percent) in FY23. The company’s financial performance is significantly dependent on the continued popularity and market position of this brand. Any decline in brand perception, failure to adapt to changing customer preferences, or dilution of brand value due to discounting practices by online sellers could adversely affect the company’s sales, profitability, and overall financial condition.
The company derives a substantial portion of its revenue from the sale of two-wheeler helmets. It accounted for 92.81 percent, 92.43 percent, 92.44 percent, and 91.91 percent of the company’s total sales for the period ended June 30, 2025, FY25, FY24, and FY23, respectively. Any sudden decrease in the sale of two-wheeler vehicles in India and globally could adversely affect the company’s cash flows and financial position.
All four manufacturing facilities of the company are concentrated in a single location — Faridabad, Haryana. Any disruption in this region could hurt the company’s business and financial condition.
Studds Accessories incurs significant expenses on procuring primary raw materials such as acrylonitrile butadiene styrene (ABS) plastic, polycarbonate, expanded polystyrene, cloth, paints, and packaging materials. The total cost of raw materials accounted for Rs 60.96 crore (49.03 percent) of the company’s total expenses for the period ended June 30, 2025; Rs 262.17 crore (52.34 percent) in FY25; Rs 242.98 crore (52.88 percent) in FY24; and Rs 258.91 crore (56.28 percent) in FY23. The company generally does not enter into long-term contracts with suppliers and sources most raw materials on an order-by-order basis. Any disruption in supply, volatility in raw material prices or the inability to secure alternate vendors at competitive prices could adversely affect the company’s production, profitability, and overall financial condition.
Studds Accessories’ sales are heavily dependent on the market reception of its helmet designs and models. The top 15 selling helmet models accounted for Rs 109.39 crore (73.32 percent) of the company’s revenue for the period ended June 30, 2025; Rs 444.18 crore (76.08 percent) in FY25; Rs 413.56 crore (78.17 percent) in FY24; and Rs 374.60 crore (75.05 percent) in FY23. In the past, certain designs, such as the Stellar-Wings, were reportedly not well received by customers. The company’s ability to forecast design trends and update its product catalogue on time is critical to sustaining demand. Any misjudgment in consumer preferences, delays in launching new designs, or unsuccessful product introductions could result in excess inventory, discounting pressure, and reduced profitability.
The top supplier accounted for Rs 12.42 crore (19.15 percent) of the company’s total cost of raw materials for the period ended June 30, 2025; Rs 56.04 crore (20.83 percent) in FY25; Rs 49.33 crore (19.85 percent) in FY24; and Rs 35.45 crore (14.03 percent) in FY23. Any disruption in supplies from this vendor could adversely affect the company’s business and finances.
The company reported negative cash flow from investing activities amounting to Rs 7.1 crore for the period ended June 30, 2025, Rs 51.07 crore in FY25, Rs 20.02 crore in FY24, and Rs 26.16 crore in FY23. Additionally, negative cash flow from financing activities amounted to Rs 0.63 crore for the period ended June 30, 2025, Rs 8.77 crore in FY25, Rs 41.15 crore in FY24, and Rs 23.93 crore in FY23. Sustained negative cash flow could limit the company’s ability to fund expansion, repay obligations, or manage working capital.
Studds Accessories derives a considerable share of its revenue from OEMs and government clients such as the canteen stores department, Indian Naval canteens, and central police canteens. Revenue from these customers accounted for Rs 24.08 crore (16.14 percent) of the company’s total sales for the period ended June 30, 2025; Rs 114.31 crore (19.58 percent) in FY25; Rs 113.88 crore (20.79 percent) in FY24; and Rs 95.35 crore (18.49 percent) in FY23. The company’s business is therefore sensitive to fluctuations in demand from the automotive sector and public institutions. Slowdown in the two-wheeler industry, delays in government procurement, or financial or operational challenges faced by OEM clients could lead to lower order volumes and delayed payments.
Studds Accessories derives a notable share of its revenue from exports, which accounted for Rs 33.97 crore (22.77 percent) of the company’s revenue for the period ended June 30, 2025; Rs 97.08 crore (16.63 percent) in FY25; Rs 53.20 crore (10.06 percent) in FY24; and Rs 67.90 crore (13.60 percent) in FY23. The company’s performance is therefore sensitive to demand fluctuations, trade policies, and regulatory changes in these markets. For instance, compliance with Europe’s revised helmet safety standard ECE 22.06 required operational adjustments that led to reduced exports in FY23 and FY24. Additionally, the company remains exposed to risks arising from increases in import duties, the introduction of new free trade agreements favouring competitors, and foreign exchange fluctuations. Any adverse geopolitical, regulatory, or economic developments in its key export markets could materially impact its sales, profitability, and financial condition.
Studds Accessories’ business is subject to seasonal fluctuations, with higher sales typically recorded during the third and fourth quarters of each fiscal year. Any inability to address this fluctuation in demand could adversely affect its business and financial condition.
Studds Accessories sells its products primarily through a pan-India distribution network. As of August 31, 2025, the company had 363 active distributors. Together, they accounted for Rs 84.01 crore (56.32 percent) of the company’s total sales for the period ended June 30, 2025; Rs 351.05 crore (60.13 percent) in FY25; Rs 365.64 crore (66.77 percent) in FY24; and Rs 330.09 crore (64.02 percent) in FY23. The company has not entered into long-term contracts with its distributors and transacts largely on a short-term, order-based basis. Any loss of key distributors, delays in product delivery, or inability to expand and manage this network effectively could disrupt sales and distribution operations. Furthermore, if competitors offer better commercial terms to distributors, it may lead to a shift in loyalty, adversely affecting Studds Accessories’ revenue, market share, and financial condition.
The company, its directors, and promoters are involved in certain ongoing legal proceedings, including criminal and tax-related cases. Any adverse judgments in any of these cases could be detrimental to the company’s business prospects.