R K Swamy IPO

R K Swamy Limited

₹13,500 /50 sharesMinimum Investment

R K Swamy IPO Listing Details

Listed OnIssue PriceListing PriceListing Gains
BSE & NSE₹288.00₹250.00-₹38.00 (13.19%)

R K Swamy IPO Details

Bidding DatesMin. InvestmentLot SizePrice Range
4 Mar ‘24 - 6 Mar ‘24₹13,50050₹270 - ₹288
Issue SizeIPO Doc
423.56Cr
RHP PDF

Subscription rate

Qualified Institutional Buyers20.58x
Non-Institutional Investor34.24x
Retail Individual Investor33.31x
Employees2.46x
Total25.78x

About the company

R K Swamy Limited is an integrated marketing service group operating in India. It provides a range of creative, media, data analytics, and market research services. The company’s clientele is spread across industries and includes names such as Aditya Birla Sun Life AMC, Cera Sanitaryware, Dr. Reddy’s Laboratories, Havells India, and Tata Play. In Fiscal 2023 and the first half of September 2023, the company launched 818 and 438 creative campaigns on behalf of its clients. Additionally, it managed 97.69 and 140.05 terabytes of data and conducted 2.37 million and 1.44 million consumer interviews through quantitative, qualitative, and telephonic surveys, respectively.;
Founded in
1973
Managing director
Mr. Srinivasan K Swamy
Parent organisation
R K Swamy Limited

Strength and risks

Strengths
Risks
The company has close to 5 decades of experience as an integrated marketing services provider.
The company initiated a standalone customer data analytics business in 2008 through its subsidiary, Hansa Customer Equity. Since then, the company has catered to over 200 clients in this field.
The company has catered to over 4,000 client organizations since its inception. It served over 380 clients in the six months ending September 30, 2023. It has a diverse client base across various industry verticals.
The company’s marketing and client services network covers 12 Indian cities, with 12 offices and 12 field locations. Recently, the company established foreign subsidiaries in Dubai and Bangladesh. This is mainly to extend services to clients in the Middle East, North Africa, and South Asia, including Full-Service Market Research offerings.
In India, the company has a 'national data-collection field infrastructure' present in 17 cities. As of September 30, 2023, this network consists of 1,350 individuals, including 47 field executives, 1 third-party payroll employee, and 1,302 freelancers.
The company’s revenue from operations was Rs. 173.55 cr, Rs. 234.41 cr, and Rs. 292.61 cr in FY 2021, 2022 and 2023 respectively. In the same periods, the company’s Profit after tax was Rs. 3.08 cr, Rs. 19.26 cr and Rs. 31.26 cr.

Financials

*All values are in Rs. Cr
No Graph Data To Display

Application details

Apply asPrice bandApply upto
Regular270 - 288₹2 Lakh
Employee243 - 261₹2 Lakh
High Networth Individual270 - 288₹2 - 5 Lakh
For R K Swamy IPO, eligible investors can apply as Regular & Employee.
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